Episodes
Aug. 11, 2021
147: 3 Tactics Gov. Andrew Cuomo Used in His Resignation Remarks to Repair His Reputation
It was inevitable. On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women. Cuomo's announcement was his chance to respond directly…
Aug. 10, 2021
146: How to Tell the Painful Truth in a Crisis When You'd Rather Not with Mike McGill
Have you ever had to work around an issue where your leadership did not want to own up to the truth? We all know that sometimes, the truth can be ugly. There are many business situations where privacy and confidential issue…
Aug. 3, 2021
145: How to Be the Best Virtual Presenter Anyone Has Ever Seen with Karin Reed
The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication. Instead of focusing on what worked best fo…
July 27, 2021
144: How to Prepare for and Bounce Back from Disaster with Edward Segal
A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. This episode with veteran public relations expert Edward Segal is based on the premise: …
July 19, 2021
143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown
When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown. When a recent college gradua…
July 13, 2021
142: Is it Time to Cancel ‘Cancel Culture?’ The Answer from USA Today's David Oliver
Is it time to cancel the cancel culture once and for all? Not really. But it might be time to rethink what the term actually means. Many people know the online shaming that happens when a person's past actions, affiliations …
July 5, 2021
141: How to be a Super-Likable Person That Everyone Will Want to Talk To
A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with pe…
June 29, 2021
140: 3 Powerful Ways to Include PR in Civic Engagement with Tonya McKenzie
Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's i…
June 21, 2021
139: How to Make Pride Month Matter in Your Communications with Anthony Hayes
June is Pride Month. A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community. But behind the jubilant events and rainbow flags, there is a community of people who want Pride…
June 15, 2021
138: How to Ease Discussions on Race, Racism and Other Complicated Topics with Jeffrey Blount
As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? What is genuine? What is…
June 8, 2021
137: How to Score an SEO Advantage When Writing a Press Release with Rich Brooks
A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines. Rich Bro…
June 1, 2021
136: Learn How to Make Your Reputation So Powerful It Can't be Canceled by Anyone
Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being? Yeah? Well, me too. I understand how…
May 25, 2021
135: The 10 Crisis Types Communicators Need to Know How to Handle
The best way to manage a crisis is to prevent one. The best way to prevent a crisis is to identify the types of crises that can affect your business. In this episode, we cover the top 10 crisis types communicators need to kn…
May 18, 2021
134: An Insider's Guide to Pitching the Press with Christy Laverty
Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do. Regardless of the industry you work in or represent to the media, knowing how to effecti…
May 11, 2021
133: The Best Police Media Relations Tips and Social Media Strategies with Julie Parker
Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube, social me…
May 4, 2021
132: How to Build - Not Ruin - Your Reputation on a Zoom Call: 3 Things You Must Know
I love giving presentations, workshops and keynotes because I love helping people. I love giving virtual presentations because they are incredibly convenient, interactive and easy to use. What I know is that people no longer…
April 26, 2021
131: How to Write a Statement on Diversity, Race, and Inclusion
Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the countr…
April 20, 2021
130: Paid, Earned, (Shrimp), and Owned: How to PR in 2021 with Gini Dietrich
The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues deali…
April 13, 2021
129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis
Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way. After seemingly…
April 6, 2021
128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer
As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thi…
March 29, 2021
127: How to Show True Leadership in a Virtual Media Interview with Brad Phillips
Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point o…
March 23, 2021
126: Quick and Easy Ways to Use Social Media in a PR Crisis: The Tactics I Use With My Clients
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as well a…
March 15, 2021
125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well. This episode explains the difference between a…
March 8, 2021
124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira
Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion ? Sales ? Inspire change ? At the end of this episode, I…