Episodes
May 17, 2022
187: How To Explain A Public Blip In Your Career That Affects Your Reputation
So you've had a misstep at some point in your career. It made news, maybe it made the press or it just created news in your ecosystem? If you have ever made a poor choice on a job, off the job, were fired publicly, were invol...
May 10, 2022
186: How to Respond to Questions You Don’t Want to Answer: Bill Gates on the Today Show
Making regrettable choices is inevitable for anyone but, when you're in the public eye, the stakes are higher and the risks are greater if you refuse to answer certain questions pertaining to your misdeeds. The purpose of tod...
May 3, 2022
185: When Past Tweets Come Back to Haunt You: Tinx and Twitter
The unfortunate circumstance of a social media storm is part of modern life on the internet. We have all seen the high-profile cases of cancellations and controversy that occur as a result of tweets and videos, and these may ...
April 26, 2022
184: Protest PR: The One Thing to Watch Out For When Someone Targets Your Business
Social media has made it exponentially easier for activists to share their grievances and find like-minded individuals online to join their cause. In today’s episode, we take a look at the root cause of dissent, why it happen...
April 19, 2022
183: Delete or Not Delete That Tweet
Today’s topic is relevant to everyone who dares to engage in online dialogue, no matter our standing in the public eye. Using the ever-relevant example of ESPN’s Adam Schefter’s controversial tweet following the untimely pass...
April 5, 2022
182: Public Speaking Tips No One Ever Tells You
There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word. Here are the lesser known tips on public speaking to help set you ...
April 5, 2022
181: When Will Smith Slapped Chris Rock at the Oscars in Real Time
By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has c...
March 29, 2022
180: The Real Scoop on How to Get a Wikipedia Page
Ever wondered what it takes to get your own Wikipedia page? Here's the short answer: it's not as easy as you think. In this episode, we get into the details about one of the most visited websites in the world and why outsourc...
March 22, 2022
179: TikTok: Waste or Worth Your Time?
Let's start here: TikTok is not for everyone. One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information. However, the app has some advantages over its c...
March 15, 2022
178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia
President Zelensky knows how to work a medium to his advantage. Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is win...
March 8, 2022
177: Is it Okay to Post on Social Media During the Ukraine-Russia Conflict?
Wondering if it's okay to keep marketing during times of unrest? Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from ...
Feb. 28, 2022
176: How to Write a Royally Good Media Advisory
When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory. Even if a media advisory isn't necessary for your organization, knowing how t...
Feb. 21, 2022
175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
What happens when self-help influencers can't seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallou...
Feb. 15, 2022
174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted...
Feb. 8, 2022
173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities to...
Feb. 1, 2022
172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications
There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies. But where do you start? In this episode we help you get started with your DEI commu...
Jan. 25, 2022
171: 10 Words & Phrases to Banish in 2022
Do you use phrases you know are overwrought and overused? Many people do, according to Lake Superior State University in Suite St. Marie, Michigan. The university has released their annual list of banished words as a way to u...
Jan. 18, 2022
170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies
Do you work for a brand, company or organization that has been attacked online? Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media bullies ...
Jan. 11, 2022
169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it...
Jan. 4, 2022
168: What is the Actual Difference Between a PR Crisis and an Issue?
A public relations crisis and a public relations issue are two very different things. Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly. In this episode, we...
Dec. 28, 2021
167: Can a New Business Name Get Rid of an Old PR Crisis?
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option. On today's episode, we'll examine if changing a business name will help if that name has ...
Dec. 23, 2021
Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising may offer an effective PR ...
Dec. 20, 2021
166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern
Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar. One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the...
Dec. 14, 2021
165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry
The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites. Zack Condry, President of Eve...