Episodes
June 21, 2022
193: Why Lizzo's Lyric Change is About Damn Good PR
When music artist Lizzo released her new single ‘Grrls’ she was faced with backlash from the disabled community about a specific lyric used. Lizzo was labeled as an ableist, and fans of her work quickly pointed out why the w…
June 21, 2022
194: Ingredients in a Social Media Crisis: Daily Harvest’s Crumbling Credibility
When there are victims involved in a crisis, they need to be shown compassion and assured that there will be no more victims. In this episode of the Indestructible PR Podcast we discuss the good, the bad, and the ‘even worse…
June 15, 2022
192: A Week in Press Conferences: The Good and Not So Good with Warren Weeks
Focusing on who you are speaking to and what they want to hear before stepping into the public eye can help prevent press conference mishaps. Media trainer Warren Weeks to discuss Matthew McConaughey’s reaction to the Texas …
June 14, 2022
191: How Bill Simmons Recovered from the Jalen Green Ding on the Ringer Podcast
There is more to you than your worst moment. This week we are joined by educator, speaker, and consultant Dan Farkas to discuss Bill Simmons’ Jalen Green blunder on his podcast, the Ringer Podcast. Tuning in, you will hear e…
June 7, 2022
190: The Patterns of Bad Planning in a Crisis: The Uvalde School District Police Response
In any crisis, the first 48 hours are make-or-break. Things can quickly spiral out of control if you don't have a solid plan in place. Police Chief Pedro Arredondo's failure to respond to the CNN crew when they stopped unann…
May 31, 2022
189: Should You Hide Your Grief?
In our digital age, it’s hard to hide from the ugly side of life. Social media has allowed us all to bear witness to some of the most tragic moments in human history. From videos of natural disasters to intimate updates from…
May 24, 2022
188: How to Write an Opinion Piece for a Newspaper
Have you noticed the benefits of writing an opinion piece for expressing yourself? Do you want to start writing an opinion piece but don’t know where to start? Then today’s episode of Indestructible is for you! The power of …
May 17, 2022
187: How To Explain A Public Blip In Your Career That Affects Your Reputation
So you've had a misstep at some point in your career. It made news, maybe it made the press or it just created news in your ecosystem? If you have ever made a poor choice on a job, off the job, were fired publicly, were invo…
May 10, 2022
186: How to Respond to Questions You Don’t Want to Answer: Bill Gates on the Today Show
Making regrettable choices is inevitable for anyone but, when you're in the public eye, the stakes are higher and the risks are greater if you refuse to answer certain questions pertaining to your misdeeds. The purpose of to…
May 3, 2022
185: When Past Tweets Come Back to Haunt You: Tinx and Twitter
The unfortunate circumstance of a social media storm is part of modern life on the internet. We have all seen the high-profile cases of cancellations and controversy that occur as a result of tweets and videos, and these may…
April 26, 2022
184: Protest PR: The One Thing to Watch Out For When Someone Targets Your Business
Social media has made it exponentially easier for activists to share their grievances and find like-minded individuals online to join their cause. In today’s episode, we take a look at the root cause of dissent, why it happe…
April 19, 2022
183: Delete or Not Delete That Tweet
Today’s topic is relevant to everyone who dares to engage in online dialogue, no matter our standing in the public eye. Using the ever-relevant example of ESPN’s Adam Schefter’s controversial tweet following the untimely pas…
April 5, 2022
182: Public Speaking Tips No One Ever Tells You
There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word. Here are the lesser known tips on public speaking to help set you…
April 5, 2022
181: When Will Smith Slapped Chris Rock at the Oscars in Real Time
By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has …
March 29, 2022
180: The Real Scoop on How to Get a Wikipedia Page
Ever wondered what it takes to get your own Wikipedia page? Here's the short answer: it's not as easy as you think. In this episode, we get into the details about one of the most visited websites in the world and why outsour…
March 22, 2022
179: TikTok: Waste or Worth Your Time?
Let's start here: TikTok is not for everyone. One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information. However, the app has some advantages over its …
March 15, 2022
178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia
President Zelensky knows how to work a medium to his advantage. Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is wi…
March 8, 2022
177: Is it Okay to Post on Social Media During the Ukraine-Russia Conflict?
Wondering if it's okay to keep marketing during times of unrest? Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from…
Feb. 28, 2022
176: How to Write a Royally Good Media Advisory
When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory. Even if a media advisory isn't necessary for your organization, knowing how …
Feb. 21, 2022
175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
What happens when self-help influencers can't seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallo…
Feb. 15, 2022
174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearte…
Feb. 8, 2022
173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities t…
Feb. 1, 2022
172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications
There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies. But where do you start? In this episode we help you get started with your DEI comm…
Jan. 25, 2022
171: 10 Words & Phrases to Banish in 2022
Do you use phrases you know are overwrought and overused? Many people do, according to Lake Superior State University in Suite St. Marie, Michigan. The university has released their annual list of banished words as a way to …