Episodes
April 4, 2023
234: Sorry, Not Sorry: Exploring How CEOs Apologize During Employee Layoffs
Sweeping layoffs were big news in 2022, and this shows no sign of slowing down in 2023. From Amazon to Salesforce, Twitter, Google, and more, major tech companies are making large numbers of employees redundant. Recently, Met...
March 28, 2023
233: PR Distraction and the Power of Goop: How Gwyneth Paltrow Shifted the Focus Ahead of Her Ski Crash Trial
The Academy Award-winning actress and Goop founder Gwyneth Paltrow recently made headlines for a comment she made on a podcast about her daily wellness routine. This episode explains how information taken out of context is of...
March 21, 2023
232: Breaking Down the Pros and Cons of Using AI to Write Your Press Release
As AI continues to advance and become more accessible, the question of using it to write press releases is becoming more relevant. After a tweet posted by Molly on the topic of using AI for this purpose received almost 19,000...
March 14, 2023
231: The Social Dilemma 2.0: Navigating the Next Generation of the Social Media Crisis
Social media has revolutionized the way we communicate, connect, and consume information, and will continue to do so. The world of social media is ever-changing and, as we enter the next generation of social media, we need to...
March 6, 2023
230: Dilbert Done: Creator Scott Adams Dropped After Racist Rant
Context is everything. February 22nd, 2023, cartoonist Scott Adams aired an episode of his nightly podcast that would turn his career on its head. The creator of the beloved character, Dilbert Done, surprised us all with the ...
Feb. 28, 2023
229: When a Disliked Staff Member Causes PR Chaos: Don Lemon and CNN
Recently, Don Lemon, co-anchor of CNN This Morning, went off script and made news by stating that presidential candidate Nikki Haley was past her prime at the age of 51. This episode covers the things you should do immediatel...
Feb. 21, 2023
228: Grieving for a Social Media Influencer: Exploring Parasocial Relationships on Reddit with Emily Rose
The rise of social media influencers means it is easier than ever to form parasocial relationships with celebrities or online influencers. Although parasocial relationships are one-sided and don’t involve any contact in the r...
Feb. 14, 2023
227: How to Write the Crisis Communication Plan You Need Right Now
No matter the scale of your business, you need to have a strategy in place in case of a PR crisis. If someone takes it upon themselves to attack you on social media, or you experience an actual operations meltdown, you need t...
Feb. 7, 2023
226: PR Disaster: How A Woman's Stand Against Inappropriate Company Chat On TikTok Went Viral
When Boston-based staff executive, Whitney Sharpe, outlined the actions she took to address her disturbing experience of sexual harassment on TikTok, she had no idea that it would become viral overnight and be viewed by over ...
Jan. 30, 2023
225: The Gwen Stefani Allure Interview: Public Relations Backlash
Gwen Stefani recently made headlines after an interview with Allure magazine in which she claimed to be Japanese. The pop star received a lot of backlash for these comments and has been accused of cultural appropriation. The ...
Jan. 24, 2023
224: Analyzing the Apology Statement: the Andrew Callaghan example
A powerful public relations strategy can help you recover from a crisis and build an indestructible reputation. Restoring your reputation after a serious allegation is a circumstance that everyone should be prepared for. This...
Jan. 17, 2023
223: Who are the Biggest Golden Globe PR Losers of 2023?
Today, the Golden Globes 2023 edition of the Indestructible PR® Podcast takes a look at the people and the brands that haven’t successfully overcome their PR crises of the past and examines what the ceremony reveals about the...
Jan. 10, 2023
222: To Catch a Corporate Operative: The "Network News" Hit Piece
Today’s podcast sheds light on a new dirty trick used by special interest groups and people who are activist-minded. It takes a look at an article by NPR, “She Was an ABC News Producer. She Also Was a Corporate Operative,” an...
Jan. 2, 2023
221: Top 10 Public Relations Crises of 2022
In this episode, discussing some of the worst PR crises that happened in 2022 based on an informal poll on Twitter. It's no secret that 2022 was a year full of PR disasters. From celebrities getting caught up in scandals to b...
Dec. 27, 2022
220: What is ChatGPT and Why Is Everyone Obsessed With It?
ChatGPT is here and is making waves globally for its ability to generate human-like written text. This episode of the Indestructible PR® Podcast delves into some of the risks and benefits of using this new platform. It provid...
Dec. 19, 2022
219: How to Give a Good Answer to Any Question
Everyone has been in a situation where they’re asked a question and don’t know how to answer it. Whether it be during an interview, a meeting, or a media interview, being able to provide clear, concise answers can make all th...
Dec. 13, 2022
218: Unethical Leadership in Action: The Tampa Police Chief Who Flashed a Badge
After body cam footage emerged showing Mary O’Connor, the Police Chief of Tampa, Florida, trying to get out of a traffic violation by showing her badge and the internal affairs investigation that followed, she was ultimately ...
Dec. 6, 2022
217: My Public Relations Strategy That Got Two Clients Out of Crises
These days news happens in milliseconds and with the social media algorithms functioning the way they do, a negative comment can result in a disruption that can damage your public image in a very short space of time. This epi...
Nov. 29, 2022
216: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them)
If you say the wrong thing in front of the press, it could live online for years to come and greatly damage your reputation. This episode takes a look back at a previous podcast episode and webinar with media trainer extraord...
Nov. 22, 2022
215: It's (Not) The Most Wonderful Time of the Year For Layoffs
How a leader handles layoffs can have a major impact on the future success and reputation of their company. This episode takes a look at some of the recent layoffs that have made the news before breaking down five tips on how...
Nov. 15, 2022
214: The Anger Algorithm: Why People Are Being Attacked Online and How to Protect Yourself
This week’s podcast discusses the anger algorithm and why social media platforms favor aggression, enraged behavior, and the shaming of people. It looks at the 60 Minutes episode “Angry in America,” what it reveals about the ...
Nov. 8, 2022
213: How I Prepped for a Last-Minute TV Interview: 5 Tips For Going Live on Short Notice
While you may think it’s unlikely that you will end up on a live television interview, with webinars, streaming, short-form videos, and other channels, there are so many opportunities for you to find yourself on screen. This ...
Nov. 1, 2022
212: Why The Term Cancel Culture Is Dangerous And How It Can Hurt Your Brand: Kanye West Explains
Kanye West (better known simply as Ye) has always been a contentious figure, but after his latest string of racist and anti-Semitic remarks, major brands like Adidas are dropping their endorsements with the rapper. This episo...
Oct. 25, 2022
211: The 3 Biggest Reasons for Hockey Canada's Crisis
Please note this episode carries a trigger warning for sexual assault. After a long series of other troubling accusations, including one by a woman sexually assaulted by eight hockey players, and cover-ups, secrecy, and poor ...