The PR Breakdown with Molly McPherson

Episodes

Jan. 12, 2021

116: What Executives Should Know About Speaking Out on Politics and Social Issues

There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.? My guest, Anthony Hayes, sets out a strategy for...
Jan. 5, 2021

115: The ONE Word That Will Stop a Crisis Dead in its Tracks

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, woul...
Dec. 29, 2020

114: COVID-19 Communications: The Best Advice from PR Experts

The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.* I have assembled a group of savvy professional...
Dec. 22, 2020

113: How to Lead In a Time of the Coronavirus: 7 Ways to Inspire Confidence

The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020. The focus is on leadership during the pandemic. Even m...
Dec. 15, 2020

112: How to Write for COVID-19 with Ann Wylie

Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response. I hear you. That is why I launched the ...
Dec. 8, 2020

111: How to Respond to a Grieving Friend

Knowing how to respond when a friend mourns the loss of a loved one can be confusing. People struggle to find the right words to say or to the right thing to do to help a friend cope with grief. Many do not know how to help e...
Dec. 6, 2020

Bonus: 🎁 Tips for Sending a Holiday Card on Behalf of Your Business 🎄

A holiday primer for sending a holiday card on behalf of your business—the 2020 edition. Should you send a holiday card this year? Do you send a Christmas, holiday, or E-card? And Hanukkah and Kwanza? Who to send a card to, w...
Dec. 1, 2020

110: When to Stop Talking: A strategy for gaining control in any conversation

We’re all over-talkers. But not knowing when to shut up can lead to bigger problems. In this episode Molly shares the importance of knowing when to stop talking in a discussion, argument or negotiation so that you don't creat...
Nov. 24, 2020

109: Royal PR Lessons from Netflix's The Crown

According to this week’s guest, the British royal family has the greatest long-term brand of any organization. Hard to argue with public relations strategist Julia Angelen Joy. Not only is she an ardent follower of the Windso...
Nov. 17, 2020

108: What is Parler? Everything you need to know about this social network with all the buzz

The hottest social media app on the market has exploded amid growing frustration over the alleged censorship of pro-conservative posts by Facebook and Twitter. So what is Parler about and who is using it? Listen to hear every...
Nov. 10, 2020

107: The ONE Winning Strategy I Found in the Chaos of the 2020 Election

An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president. What happened after that was a week of division and confusion. One president-elect is declared, the other says, "Not so fast....
Nov. 3, 2020

106: The Art of the Great Media Interview with Warren Weeks

According to my guest, there are no natural-born experts when it comes to dealing with the media. Even the legends need help speaking in front of the camera. Why is it then, that so many people who are in a position to speak ...
Oct. 27, 2020

105: The Trick to the Perfect Response That Stops a Crisis

In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, "Are you ready for some tough questions?" Whether he was or not, viewers will never know because Trump left the inter...
Oct. 20, 2020

104: How to Memorize a Speech in 7 Easy Steps

During the recent confirmation hearings, Sen. John Cornyn, R-Texas, asked Supreme Court nominee Amy Coney Barrett to show the notes she was working from while answering questions for the past few hours. She held up a blank bl...
Oct. 13, 2020

103: 3 Signs Someone Is Trying to Bait You (and How Not to Take It)

If you watched the first presidential debate in 2020, you may have felt like you were watching history - a train wreck of historic proportions. For 90 minutes President Trump repeatedly interjected and clashed with former Vic...
Oct. 6, 2020

102: Truth or Trumped-Up? A Hospital Visit Leads to a Lesson in Transparency

With the rising demand for transparency from the public, organizations and their leaders are learning the importance of interacting openly and honestly with their stakeholders. The leaders and organizations who interact openl...
Sept. 29, 2020

101: How to Admit Your Mistakes: The Ellen DeGeneres Apology

Everyone makes mistakes. However, not everyone admits to making them, and that can lead to much bigger problems. Talk show host Ellen DeGeneres used the opening monologue of her season premiere to address her role allegation...
Sept. 22, 2020

100: My Love Letter To Communicators

This episode, my 100th, is my treatise for helping communicators do their job in the crazy age of media mayhem. For over two years I have been sharing my advice and experience from the front lines of my client work to help ot...
Sept. 15, 2020

99: Learn How to Create a Memorable Quote

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages. We are weeks into a global pandemic and there are multiple heads of organizations att...
Sept. 8, 2020

98: How to Be a Confident Public Speaker with Gina Razón

Given that an estimated 75% of people suffer from fear of public speaking, it is safe to assume that most people, when asked, would say that they want to become more confident in their public speaking. This means there will n...
Sept. 1, 2020

97: 5 of the Best-Worst PR Excuses from the Week: The rhetoric behind the response

*Jerry Seinfeld voice* What's the deal with all these lame excuses from people??!! The last weeks of August 2020 were far from sleepy and dull. From the DNC to the RNC; from Jerry Seinfeld to Jerry Falwell, Jr. - what a week ...
Aug. 25, 2020

96: How to Get People to Admire You (Without Being Obnoxious)

Is it wrong to want to be admired? Of course not! It is natural human behavior to want people to view you in a positive light. This is neither narcissistic nor selfish behavior. It’s a healthy desire that inspired people to ...
Aug. 18, 2020

95: How to Politely Ask People to Wear a Mask

People are social beings who not only thrive on interactions with others but rely on it daily. Whether it’s a conversation with a friend, time with family or a business interaction, I think we can all agree we miss mixing wit...
Aug. 11, 2020

94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)

A few weeks back, The Ellen Degeneres Show fell under heavy scrutiny for how it's treated its employees in the past. Reports came flying in about the working conditions that many employees have been experiencing while filming...