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The PR Breakdown with Molly McPherson

Episodes

Sept. 22, 2020

100: My Love Letter To Communicators

This episode, my 100th, is my treatise for helping communicators do their job in the crazy age of media mayhem. For over two years I have been sharing my advice and experience from the front lines of my client work to help o…
Sept. 15, 2020

99: Learn How to Create a Memorable Quote

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages. We are weeks into a global pandemic and there are multiple heads of organizations at…
Sept. 8, 2020

98: How to Be a Confident Public Speaker with Gina Razón

Given that an estimated 75% of people suffer from fear of public speaking, it is safe to assume that most people, when asked, would say that they want to become more confident in their public speaking. This means there will …
Sept. 1, 2020

97: 5 of the Best-Worst PR Excuses from the Week: The rhetoric behind the response

*Jerry Seinfeld voice* What's the deal with all these lame excuses from people??!! The last weeks of August 2020 were far from sleepy and dull. From the DNC to the RNC; from Jerry Seinfeld to Jerry Falwell, Jr. - what a week…
Aug. 25, 2020

96: How to Get People to Admire You (Without Being Obnoxious)

Is it wrong to want to be admired? Of course not! It is natural human behavior to want people to view you in a positive light. This is neither narcissistic nor selfish behavior. It’s a healthy desire that inspired people to…
Aug. 18, 2020

95: How to Politely Ask People to Wear a Mask

People are social beings who not only thrive on interactions with others but rely on it daily. Whether it’s a conversation with a friend, time with family or a business interaction, I think we can all agree we miss mixing wi…
Aug. 11, 2020

94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)

A few weeks back, The Ellen Degeneres Show fell under heavy scrutiny for how it's treated its employees in the past. Reports came flying in about the working conditions that many employees have been experiencing while filmin…
Aug. 4, 2020

93: Tell-Tale Signs Someone is Lying to You in Text or Email

As much of our communication nowadays shifts to remote platforms, we are having more conversations via text, email, instant message, and chat. Even if there is no personal interaction in communication, you may be exposed to …
July 28, 2020

92: How to Win an Argument Every Time

For many people , arguing is something they would rather avoid. Confrontation is stressful and it sometimes seems like a waste of time. However, in a cultural climate more divisive than ever, it is not unusual to be drawn in…
July 26, 2020

[BONUS] Rethinking Success with J. Douglas Holladay

If the quarantine has you feeling a little lost; like you’ve lost your sense of direction, then it’s time for a mental reset to find out matters to you in work and life. Listen to Molly’s conversation with J. Douglas Hollada…
July 21, 2020

91: How to Avoid Writing a Social Media Post You'll Regret Later

The political meme posted to Facebook. The tone-deaf tweet. The clip of your video rant. The indiscreet post. If you’re on social media, then the odds are you’ve posted something regrettable online. It may seem obvious that …
July 14, 2020

90: How to Run a First-Class Virtual Presentation or Meeting

As organizations scramble to turn their in-person meetings into virtual events, the session moderators are scrambling as well, transitioning their in-person presentations for the small screen. For these presenters delivering…
July 7, 2020

89: Six Phrases to Make Your Emails More Upbeat

The first half of 2020 has been a challenge to live through, let alone work through, so it is no surprise that the stress and anxiety of coping with the upheaval could be reflected in our emails. Too much of a negative tone …
June 30, 2020

88: Being Black in the White Workplace. A perspective on race-related challenges from Cedric Brown

The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history. One area of the discussions that aro…
June 23, 2020

87: Celebrating Juneteenth: Why organizations should have noted the day on social media

In the week leading up to June 19, 2020, many communicators were faced with the question: to celebrate Juneteenth or not to celebrate Juneteenth on the company's social media feed. For big brands, the choice was an easy one …
June 16, 2020

86: What To Say About the Lack of Diversity in Your Boardroom

As organizations grapple with their responses over recent racial injustice issues, many boards of directors are recognizing the need to change policies at practices at the organizations they govern. However, one overlooked p…
June 9, 2020

85: How to Build a Sense of Belonging with Rajkumari Neogy

A sense of belonging is a human need. People need personal connections to feel accepted and supported. Without it, the feeling of exclusion can create toxic environments at home and at work. According to my guest, the key to…
June 2, 2020

84: A Crisis Response Case Study: Minneapolis Police & George Floyd

The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh. In such a tragic and confusing time, one thing is clear - the actions from four officers from the Min…
May 26, 2020

83: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't feel connected to the lea…
May 19, 2020

82: Eating Your Words: Cookbook author Alison Roman's recipe for an apology

“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter H…
May 14, 2020

[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this b…
May 12, 2020

81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber. Now mor…
May 5, 2020

80: How to Be an Exceptional Podcast Guest with Kelly Glover

Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach…
April 28, 2020

79: How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic

As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content. I know I feel it. However, writing would feel far more overwhelming to me i…