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The PR Breakdown with Molly McPherson

Episodes

June 25, 2019

34: Blaming the Millennial: Been There, Done That, Got the T-shirt

I’ve heard a lot of disparaging remarks about Millennials during my talks and workshops, and after asking other generations their thoughts on these so-called youngsters I’ve decided it’s time to give them a break. The thing …
June 18, 2019

Get Found on LinkedIn--Without Getting Found Out at Work

LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, where she helps everyone f…
June 11, 2019

32: How to Be a Modern-Age Leader

Leaders must continue to work to be more relevant in modern times. As technology changes, it can become more and more difficult to stay in the know. But if you’re off the grid and not online--or struggle to keep up with new …
June 4, 2019

31: A Crisis Case Study: Tony Robbins Responds to a Media Attack

It’s happened again. A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the …
May 28, 2019

30: How to Nail Your Next Media Interview with Brad Phillips

The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ahead of the story, put ou…
May 21, 2019

How to Speak to Waitstaff

How do you ask for your check at a restaurant? Are you a “Check, please!” person or someone who waits to make eye contact with their server then air-signs to let the server know what you want? Do you know which is the more a…
May 14, 2019

10 Moves to Protect your Online Reputation

Back in the day, you relied on personal relationships when deciding whether to do business with someone. While that’s still the case in a lot of circles, an even more popular method is through our good friend Google. I don’t…
May 7, 2019

Yelp! I Got a Bad Review! (Now What?)

As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to reviews your customers lea…
April 30, 2019

26: How To Be a Great Spokesperson: With special guest, former CNN and ABC News Anchor & Correspondent Jeanne Meserve

I spent a good part of my career working with the media in my role as a public affairs officer for the Federal Emergency Management Agency (FEMA) and my time as the head of communications for the cruise line industry outside…
April 23, 2019

25: Why Major League Baseball Hits a Homerun Marketing to Fans

Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant. By following the winning tactics teams use to engage …
April 16, 2019

24: How the Heck Do You Use a Hashtag?

Do you know the power of a hashtag? (Do you even know what a hashtag is?) I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Heck, I question myself every time I use a hashtag--s…
April 10, 2019

23: Annoying Communication Habits You Need to Stop Immediately

You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging on the treadmill in the …
April 2, 2019

22: How to Handle a Difficult Conversation

Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and because we often don’t know…
March 26, 2019

21: A Crisis Case Study: Elizabeth Holmes in a bloody mess

When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some backlash--especially in …
March 19, 2019

20: Your Name Went Viral - But Not in a Good Way. Now What?

Your Name Went Viral - But Not in a Good Way. Now What? Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin , who both had a rough week in court and online because of their involvement in the c…
March 12, 2019

19: 10 Hacks That Take the Suck Out of Writing

Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What you need to figure out …
March 5, 2019

18: The Secret to Being a Great Speaker

For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications podcast, the voice is much more than that. And when you don’t use your breath prope…
Feb. 26, 2019

17: The Best and Worst of the 2019 Oscars

Did you watch the 2019 Oscar telecast? I did - that's why I’m looking at how the stars’ publicists did on the most important night in Hollywood. It was the first time in the history of the broadcast that the program went hos…
Feb. 19, 2019

16: How to Spot a Liar

Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better ( That jacket looks great on you! ) but other lies are much more hurtful and impactful (thi…
Feb. 12, 2019

15: Bully!: Presidential Communications Throughout the Ages

More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own challenges and triumphs…
Feb. 5, 2019

14: How to Talk About Racism Without Sounding Like a Racist

The subject of race is a hot-button topic, one that many people shy away from for fear of offending someone. But in America today, it’s not going away. Part of being an effective communicator means being able to relate to an…
Jan. 29, 2019

The Covington Chronicles - When an "Ecounter" Goes Viral

When a big story hits the news, we all take notice. Many of us dissect the events strictly from a "just the facts" point of view, but plenty more tune in to watch the twists and turns, and eventually, the reputation fallout.…
Jan. 22, 2019

12: The Art of Messaging a Divorce: The Jeff Bezos Method

We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they…
Jan. 15, 2019

11: How Not to Be a Bridezilla

December is one of the most popular times of the year to get engaged, which means that many brides (and their mothers) are planning weddings! There are so many communication dynamics that go into wedding planning--from annou…