The PR Breakdown with Molly McPherson

Episodes

Oct. 11, 2019

🌎Where in the World is Matt Lauer's Reputation?

Matt Lauer is having is a very bad week. This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators . The book highlights the claims of ...
Oct. 8, 2019

49: How To Communicate So People Listen To You With Diana Peterson-More

We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anything...
Oct. 1, 2019

Calming your Critics: How to respond to an online activist group

No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or no...
Sept. 24, 2019

Sorry, Not Sorry: Apologizing in the Age of Digital

Sorry, but here we go again. Poor judgment turns up online, and someone now needs to apologize. School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resignat...
Sept. 17, 2019

The Art of Negotiating and Active Listening

Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfort...
Sept. 10, 2019

9/11 to Today: Ways We Have Changed in Communications and in Business

What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard abo...
Sept. 3, 2019

How to Use LinkedIn Like a Boss

LinkedIn is for Leaders Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it. In this week’s episode of the Con...
Aug. 27, 2019

Man Bites Dog PR: Taking Charge in the Digital Age

Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in co...
Aug. 20, 2019

The Top Podcasts You Should Be Listening to Right Now

Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to choose from these days, it’s...
Aug. 13, 2019

How to be a More Authentic Leader

We hear about authenticity all the time, but what does it mean and how can you use it as a leader? Actions speak louder than words and as a leader, you have people who look to you for information and guidance. Good leaders ar...
Aug. 6, 2019

Where are your Superfans? The easy way to find them with special guest Pat Flynn

Communicating effectively and being authentic are two components in building not just fans (of you and your business) but superfans. And in today’s online world, securing the marketing real estate you need to attract the righ...
July 30, 2019

How to Write a Digital Press Release

Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, commun...
July 23, 2019

The "When Your Back is Up Against the Wall" Response: The Friends of Jeffrey Epstein

The revelation that disgraced financier Jeffrey Epstein was facing sex-trafficking charges in July 2019 left a wake of fear among many big wheels who considered Epstein - at one time or another - a friend. From Washington D....
July 16, 2019

37: The JFK Jr. Plane Crash: A behind-the-scenes account from July 1999

In the early hours of July 17, 1999, the world watched and waited to find out the fate of America’s son, John F. Kennedy, Jr. The night before, he took off from Essex County airport in his single-engine plane carrying his wif...
July 9, 2019

36: Professional Development: You Can’t Succeed Without It

My job is professional development. I teach business leaders how to up their communication game in workshops, talks and online forums...and podcasts. I’d like to think that I have my presentation and curriculum development sk...
July 2, 2019

35: How to Feel Like a Natural In Front of the Camera

No matter your profession, you’ll have plenty of opportunities to be on camera (whether you welcome the idea or not). But like speaking in front of a crowd, not everyone is a natural at it. You worry about looking frumpy, say...
June 25, 2019

34: Blaming the Millennial: Been There, Done That, Got the T-shirt

I’ve heard a lot of disparaging remarks about Millennials during my talks and workshops, and after asking other generations their thoughts on these so-called youngsters I’ve decided it’s time to give them a break. The thing i...
June 18, 2019

Get Found on LinkedIn--Without Getting Found Out at Work

LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, where she helps everyone fr...
June 11, 2019

32: How to Be a Modern-Age Leader

Leaders must continue to work to be more relevant in modern times. As technology changes, it can become more and more difficult to stay in the know. But if you’re off the grid and not online--or struggle to keep up with new c...
June 4, 2019

31: A Crisis Case Study: Tony Robbins Responds to a Media Attack

It’s happened again. A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the r...
May 28, 2019

30: How to Nail Your Next Media Interview with Brad Phillips

The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ahead of the story, put out...
May 21, 2019

How to Speak to Waitstaff

How do you ask for your check at a restaurant? Are you a “Check, please!” person or someone who waits to make eye contact with their server then air-signs to let the server know what you want? Do you know which is the more ap...
May 14, 2019

10 Moves to Protect your Online Reputation

Back in the day, you relied on personal relationships when deciding whether to do business with someone. While that’s still the case in a lot of circles, an even more popular method is through our good friend Google. I don’t ...
May 7, 2019

Yelp! I Got a Bad Review! (Now What?)

As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to reviews your customers leav...