Download the Indestructible PR® Response Framework and kickstart your effective crisis response planning
The PR Breakdown with Molly McPherson

Episodes

Dec. 3, 2019

58: Critical Moments: The New Mindset of Reputation Management with special guest Bill Coletti

According to this week's guest, a company owns its brand; the public owns its reputation. Crisis communications expert Bill Coletti reveals how to build reputational excellence by meeting the needs and expectations of the pu…
Nov. 26, 2019

57: How to Behave on a Plane Without Driving People Insane

It’s Thanksgiving week in the United States; a time of year when a lot of people plan to travel through airports on their way to visit family and friends for the holiday. This is the episode to help you, and everyone around …
Nov. 19, 2019

56: One Year of Confident Communications: The Best of the Podcast

Can you believe it’s been a full year since we launched the Confident Communications Podcast? Well, here we are! One year later and one year wiser. It seems like just yesterday I was sitting at Pat Flynn’s Power-Up Podcastin…
Nov. 12, 2019

55: Executive Presence: What it Looks like, Why You Need It And How To Get It

Executive Presence is a term you may hear a lot, but do you know what it means? Simply put, having it means you own a room the second you stand in front of it. It's a mix of confidence and savvy communications that inspire y…
Nov. 5, 2019

54: What's in a Greeting and Why Does it Matter?

As a business leader, employee or owner, you have the opportunity to interact with many people from all walks of life and places. Just as important as why you interact with people, is that you’re able to greet them appropria…
Oct. 29, 2019

Someone at Your Organization Has Been Accused of Sexual Harassment. Now what?

Someone at your organization was accused of sexual harassment. Perhaps the harassment was in the form of an inappropriate remark, behavior, incident or outburst. You work in leadership and have to respond. Or you may even be…
Oct. 22, 2019

How to Gain (and Retain) Your Fans: The Business of Sports

It's October, and all four major professional U.S. sports leagues are in full swing, making it the busiest sports month of the year. The sports industry is a very profitable one as well, which means there is a lot to learn a…
Oct. 15, 2019

Cybersecurity Issues That Will Keep You Up at Night

This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks. This week's guest helps companies prepar…
Oct. 11, 2019

🌎Where in the World is Matt Lauer's Reputation?

Matt Lauer is having is a very bad week. This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators . The book highlights the claims of…
Oct. 8, 2019

49: How To Communicate So People Listen To You With Diana Peterson-More

We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anythin…
Oct. 1, 2019

Calming your Critics: How to respond to an online activist group

No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or n…
Sept. 24, 2019

Sorry, Not Sorry: Apologizing in the Age of Digital

Sorry, but here we go again. Poor judgment turns up online, and someone now needs to apologize. School photos of a high-profile politician wearing blackface surface online before an election and the masses call for a resigna…
Sept. 17, 2019

The Art of Negotiating and Active Listening

Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message that others hear. Unfor…
Sept. 10, 2019

9/11 to Today: Ways We Have Changed in Communications and in Business

What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about first when you heard ab…
Sept. 3, 2019

How to Use LinkedIn Like a Boss

LinkedIn is for Leaders Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it. In this week’s episode of the Co…
Aug. 27, 2019

Man Bites Dog PR: Taking Charge in the Digital Age

Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in c…
Aug. 20, 2019

The Top Podcasts You Should Be Listening to Right Now

Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to choose from these days, it’…
Aug. 13, 2019

How to be a More Authentic Leader

We hear about authenticity all the time, but what does it mean and how can you use it as a leader? Actions speak louder than words and as a leader, you have people who look to you for information and guidance. Good leaders a…
Aug. 6, 2019

Where are your Superfans? The easy way to find them with special guest Pat Flynn

Communicating effectively and being authentic are two components in building not just fans (of you and your business) but superfans. And in today’s online world, securing the marketing real estate you need to attract the rig…
July 30, 2019

How to Write a Digital Press Release

Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, commu…
July 23, 2019

The "When Your Back is Up Against the Wall" Response: The Friends of Jeffrey Epstein

The revelation that disgraced financier Jeffrey Epstein was facing sex-trafficking charges in July 2019 left a wake of fear among many big wheels who considered Epstein - at one time or another - a friend. From Washington D…
July 16, 2019

37: The JFK Jr. Plane Crash: A behind-the-scenes account from July 1999

In the early hours of July 17, 1999, the world watched and waited to find out the fate of America’s son, John F. Kennedy, Jr. The night before, he took off from Essex County airport in his single-engine plane carrying his wi…
July 9, 2019

36: Professional Development: You Can’t Succeed Without It

My job is professional development. I teach business leaders how to up their communication game in workshops, talks and online forums...and podcasts. I’d like to think that I have my presentation and curriculum development s…
July 2, 2019

35: How to Feel Like a Natural In Front of the Camera

No matter your profession, you’ll have plenty of opportunities to be on camera (whether you welcome the idea or not). But like speaking in front of a crowd, not everyone is a natural at it. You worry about looking frumpy, sa…