Download the Indestructible PR® Response Framework and kickstart your effective crisis response planning
Oct. 1, 2019

Calming your Critics: How to respond to an online activist group

Calming your Critics: How to respond to an online activist group
Apple Podcasts podcast player icon Spotify podcast player icon Youtube Music podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon Youtube Music podcast player icon RSS Feed podcast player icon

No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or not.

What you need is an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves.

On this week’s episode of the Confident Communications Podcast, I’m sharing with you:

  • How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups
  • Why you should never go into hiding when you’re being attacked online
  • How to get your own message out there
  • Where to respond to online attacks so you’re seen and heard

This is also the topic of this month’s Confident Leader Network training.

If you’re not already a member, find out how to join here and get monthly training modules, a live "Ask the Expert" call and access to the online course, "Calm the Critics: How to Protect Your Organization from the Newest Line of Attack - Online Activists." 

Heard on the episode: 

"Ask Molly Anything" -- Have a communication query you want to be answered on the podcast? Click here to submit your question. 

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputati

Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!

Follow Molly for daily updates and more PR insights:

© 2024 The PR Breakdown with Molly McPherson