March 4, 2025
Behind the Oscar Curtain: Scandals and Apologies
The 2025 Academy Awards weren’t just about golden statues—they were a golden opportunity to survive a PR crisis. From a rumored affair between two co-stars, resurfaced blackface performances to the growing debate over artificial intelligence in filmmaking, this year’s Oscars put the industry’s ethical dilemmas front and center.
How did major nominees handle the heat? Taking a closer look at how these Hollywood players navigated public backlash and owned—or avoided—their past decisions. These moments aren’t just about damage control; they’re reshaping how audiences view performance, ethics, and storytelling itself. So, can artistry exist without controversy in a world that’s always watching? Let’s unpack it in this episode.
Feeling Panicked When Crisis Hits? Molly's Got You Covered
Follow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line.
Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!
You can download a copy immediately while your physical copy gets shipped to you.
Grab the Playbook: https://www.mollymcpherson.com/prplaybook
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Want more PR + Crisis Management insights?
- Subscribe to Molly's Substack: https://www.prbreakdown.media/
- Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson
- Work with Molly: ...
00:12 - Oscars Telecast Overview
05:01 - Scandals Impacting Oscar Voting
19:09 - Welcome to PR Breakdown
31:06 - Major Scandals Explored
06:53:16 - AI in the Oscars: A Controversy
20:52:05 - Key Takeaways from the Oscars
WEBVTT
00:00:00.119 --> 00:00:03.407
Did you watch the Oscar telecast last Sunday evening?
00:00:03.407 --> 00:00:04.608
I did.
00:00:04.608 --> 00:00:11.832
Let's chit-chat about the Oscars, scandals, apologies, the non-apologies, and then let's compare it to the outcome.
00:00:11.832 --> 00:00:17.650
In other words, do we think they impacted the outcome of the winners in any way?
00:00:17.650 --> 00:00:18.693
Let's find out.
00:00:18.693 --> 00:00:22.466
Hey there, everyone, welcome to this episode of the PR Breakdown.
00:00:22.466 --> 00:00:24.390
I'm your host, molly McPherson.
00:00:30.660 --> 00:00:32.723
This week, let's peel back all the layers of all the scandals, or the big ones at least.
00:00:32.723 --> 00:00:38.314
Did the scandal make a difference in the voting and who walked off the stage with an Oscar?
00:00:38.314 --> 00:00:42.405
Let's start off with the controversies first.
00:00:42.405 --> 00:00:45.070
These are the above-the-fold headlines.
00:00:45.070 --> 00:00:50.808
Every year, there's probably a multitude of scandals that plague the Oscars.
00:00:50.808 --> 00:00:56.308
These are the ones that you heard about, you read about, you saw it on social media or there was a news story.
00:00:56.308 --> 00:00:57.679
I want to get the big ones.
00:00:57.679 --> 00:01:05.716
These are the scandals that followed the categories of best actor, best actress, best picture.
00:01:05.716 --> 00:01:07.239
You know the names.
00:01:07.239 --> 00:01:10.852
Let's dig into the list of scandals.
00:01:11.400 --> 00:01:30.266
The nominees are Fernanda Torres and the resurfacing of a decades old blackface performance by the Brazilian actress that sparks significant discussion about accountability, cultural evolution and how societies address past injustices.
00:01:30.266 --> 00:01:41.793
Now we've certainly had cases of people in the news having to apologize for blackface or close to blackface colored faces in the past.
00:01:41.793 --> 00:01:44.448
This was big after 2020.
00:01:44.448 --> 00:01:49.766
Top of mind I didn't research this, it's just coming to mind Canadian Prime Minister Justin Trudeau.
00:01:49.766 --> 00:01:53.941
He had one, I think he was dressed like a genie for a costume party.
00:01:53.941 --> 00:01:56.989
Also coming to mind, colleen Ballinger.
00:01:56.989 --> 00:01:59.554
She's the YouTube creator former.
00:01:59.554 --> 00:02:01.745
I should say she is gosh.
00:02:01.745 --> 00:02:03.710
Is she even on YouTube anymore?
00:02:03.710 --> 00:02:07.804
A couple of years ago she had her own scandal with other things.
00:02:07.804 --> 00:02:20.747
I did a podcast about a couple of years ago, but one of the issues I remember is she had it wasn't blackface, but it was green, and she was supposed to be green, but she was singing all the single ladies Beyonce songs.
00:02:20.747 --> 00:02:21.289
So you get it.
00:02:21.289 --> 00:02:23.257
So we've been here before.
00:02:23.257 --> 00:02:26.361
Fernanda Torres, this was Brazilian television.
00:02:26.361 --> 00:02:37.139
If you're anything like me and you're a creature of media, you know the US has different standards when it comes to what airs on television compared to international counterparts.
00:02:37.139 --> 00:02:37.941
So we'll say that.
00:02:37.941 --> 00:02:47.354
But this clip originated from a 2008 comedy sketch called Fantástico, from a 2008 comedy sketch called Fantástico, and it showed her portraying a maid in blackface.
00:02:47.354 --> 00:02:53.901
Okay, not good, not good.
00:02:53.901 --> 00:02:55.489
This came to light shortly after her Oscar nomination, for I'm Still here.
00:02:55.489 --> 00:03:02.145
Torres since issued a public apology, acknowledging the harm caused and emphasizing the need for ongoing conversations to combat racism.
00:03:02.145 --> 00:03:06.132
All good the context of the apology cultural awareness.
00:03:06.132 --> 00:03:18.217
But also at that time she had mentioned in the early 2000s Brazil had limited mainstream awareness of racist history of blackface, despite the black advocacy groups out there.
00:03:18.217 --> 00:03:25.674
She expressed deep regret and stated that she wanted to address the issue promptly to avoid further pain.
00:03:25.674 --> 00:03:32.653
She committed to fostering dialogue and advocating for change to combat inequality and racism.
00:03:33.300 --> 00:03:39.210
Second nominee, mikey Madison and the intimacy coordinator backlash.
00:03:39.210 --> 00:04:03.888
The lead actress in the film, anora, faced significant backlash for her decision not to use an intimacy coordinator during the production of the movie Anora, which, by the way, was my favorite film I was lucky enough to get screeners of a lot of these films due to my guy Greg being a member of SAG, so we spent a weekend watching all the films.
00:04:03.888 --> 00:04:07.114
This film was by far and away my favorite.
00:04:07.114 --> 00:04:10.246
I really liked all of them, but this one was fantastic.
00:04:10.246 --> 00:04:24.649
If you saw the movie, there were a lot of explicit scenes, but you know already, no one really heard about intimacy coordinators before Blake Lively and Justin Baldoni.
00:04:24.649 --> 00:04:32.271
And the whole ends with us brouhaha which, by the way, I'm going to South by Southwest this week.
00:04:32.271 --> 00:04:33.173
I'm going to see.
00:04:33.173 --> 00:04:35.682
Hopefully the schedule will work out.
00:04:35.682 --> 00:04:43.040
I'm going to see the new movie A Simple Favor with Anna Kendrick and Blake Lively.
00:04:43.040 --> 00:04:44.826
Would I typically see this film?
00:04:44.826 --> 00:04:50.961
No, am I seeing it because I'm going to be at a festival that will be airing it and everyone's chit-chatting about Blake Lively.
00:04:51.663 --> 00:05:01.569
Yes, the controversy began when Madison discussed her choice in a variety actors-on-actors interview with Pamela Anderson Gosh.
00:05:01.569 --> 00:05:02.610
I loved her.
00:05:02.610 --> 00:05:05.865
She wasn't nominated, but the Last Showgirl boy did.
00:05:05.865 --> 00:05:07.089
I like that movie as well.
00:05:07.089 --> 00:05:15.430
She explained that she and her co-star mutually decided to forego an intimacy coordinator to maintain a smaller, more intimate environment.
00:05:15.430 --> 00:05:22.889
She emphasized that the experience was positive for her and it aligned with the director Sean Baker's focus on authenticity.
00:05:23.500 --> 00:05:45.971
A lot of the critics argued that the decision could set a harmful precedent in the film industry, but I'm going to argue that Ryan Reynolds and Blake Lively already set the precedent for just throwing the intimacy coordinator into the mix of their crisis and turning it into a thing and diminishing the importance of it.
00:05:45.971 --> 00:05:52.882
Supporters of Madison contend that she exercised her right to make a decision about her own body and her own work environment.
00:05:52.882 --> 00:05:56.591
They argued that since she and her co-star consented to the arrangement.
00:05:56.591 --> 00:05:58.824
There were no issues during the filming.
00:05:58.824 --> 00:06:03.694
And they were both young Madison she's 23, I think.
00:06:03.694 --> 00:06:11.411
When I was watching her accept her award and when I was watching her sitting on top of her actor in the film, I'm thinking I have a daughter this age.
00:06:11.411 --> 00:06:18.946
I don't know how I would process it if I was the parent, but I'm sure her parents were mighty pleased by the end of the night.
00:06:19.387 --> 00:06:22.533
All right, the next nominee the Brutalist.
00:06:22.533 --> 00:06:29.482
Nominee the Brutalist.
00:06:29.482 --> 00:06:30.805
I found watching the Brutalist rather brutal.
00:06:30.805 --> 00:06:31.067
It was long.
00:06:31.067 --> 00:06:31.548
I was not into it.
00:06:31.548 --> 00:06:41.925
And that's the problem with streamers, which Sean Baker, the director, the creator behind Anora that was his tentpole advocacy would send people back to the theaters to save independent filmmaking.
00:06:41.925 --> 00:06:47.927
I see the argument because I would have watched it, probably been more engaged, would have liked it a lot more, but I didn't like it.
00:06:48.067 --> 00:06:53.690
But what came out after the fact is the use of AI to refine the Hungarian accents.
00:06:53.690 --> 00:07:02.764
That started a debate about this intersection of technology, creativity and cultural sensitivity, because, remember, we're talking about accents.
00:07:02.764 --> 00:07:14.591
The film's editor revealed they used an AI tool to adjust the dialogue of Adrian Brody and Felicity Jones, two people who do not have Hungarian accents.
00:07:14.591 --> 00:07:27.963
Adrian Brody, who already won an Oscar, is known for being the actor who can capture the accent, and there's no doubt without the AI enhancement, he still would have done an amazing job.
00:07:27.963 --> 00:07:42.725
The AI was used to perfect certain vowels and letters that proved challenging when other technology was attempted, so it makes me wonder like how long has that technology been there?
00:07:42.725 --> 00:07:57.675
Most people wouldn't know a perfect Hungarian accent, but bringing in AI for linguistic authenticity does diminish the value of that very human performance.
00:07:57.675 --> 00:08:05.514
You can make it more accurate from a language perspective, but does the actor, the actress, deserve the award?
00:08:06.495 --> 00:08:07.398
The next nominee?
00:08:07.398 --> 00:08:12.848
It's Conclave versus the conservative Catholics.
00:08:12.848 --> 00:08:18.968
As a Catholic the conservative Catholics I'm sorry they get under my skin.
00:08:18.968 --> 00:08:38.365
As a Roman Catholic, as someone who went to Catholic schools for 16 years of Catholic schools, and I lived Catholic schools conservative Catholics just tying themselves into conservative politics and then allowing it to spill over into everyone else's lives, I have no patience for it.
00:08:38.365 --> 00:08:48.972
A little bias, yes, but Conclave, the film found itself under fire with these conservative Catholic leaders because they branded it as anti-Catholic propaganda.
00:08:48.972 --> 00:08:51.413
Makes me crazy even hearing it.
00:08:51.413 --> 00:09:05.022
So the film that was directed by Edward Berger and is based on a 2016 novel by Robert Harris created a bit of a clash between artistic expression and Catholic religious values.
00:09:05.022 --> 00:09:06.846
I thought it was fantastic.
00:09:06.846 --> 00:09:09.841
I loved it, absolutely loved the film.
00:09:09.841 --> 00:09:14.405
It was one of the first Oscar-nominated films that I watched before it was even nominated.
00:09:14.847 --> 00:09:16.875
I can't get into it too much if you haven't seen it.
00:09:16.875 --> 00:09:29.403
But it's a ideological infighting among cardinals during a fictional papal election, but ever so tightly bound closely to current events with the Pope.
00:09:29.403 --> 00:09:38.248
That's why I'm sure Conan O'Brien probably had a whole slew of conclave jokes papal jokes ready for the go, but probably canned all of them.
00:09:38.248 --> 00:09:39.658
He's a Catholic, an Irish Catholic.
00:09:39.658 --> 00:09:50.485
He probably thought it would be insensitive if the current Pope, pope Francis, who now is in quote, acute respiratory failure, but they say he's alert.
00:09:50.485 --> 00:09:52.830
But the timing it was too tight.
00:09:52.830 --> 00:09:57.224
I think Conan O'Brien would have had a scandal on his hands if he mentioned it.
00:09:57.224 --> 00:10:07.221
The critics are Bishop Robert Barron and Megyn Kelly, all arguing that the film distorts Catholic teaching and undermines the sanctity of the church.
00:10:07.221 --> 00:10:11.072
I'm sorry, I just I can't stand it.
00:10:11.072 --> 00:10:20.841
Megyn Kelly, I would assume from the name alone she grew up Catholic and it just makes me crazy that you cannot separate a film, a fictional film, from ideology.
00:10:20.841 --> 00:10:30.299
It makes me nuts that you can't separate the artistry of a fictional film with Catholic doctrine, and I think Ralph Fiennes was fantastic in it.
00:10:30.299 --> 00:10:35.764
Stanley Tucci I loved this movie but it was a scandal nonetheless.
00:10:36.345 --> 00:10:42.929
The next nominee Ariana Grande, ethan Slater those two hooked up during the filming.
00:10:42.929 --> 00:10:45.192
Both of them were with partners.
00:10:45.192 --> 00:10:55.279
Ariana Grande played the part of Glinda or Galinda.
00:10:55.279 --> 00:10:56.143
Ethan Slater played the role of Buck.
00:10:56.143 --> 00:10:59.514
They weren't romantically paired in the film, but there was a romantic pairing when they were filming it.
00:10:59.514 --> 00:11:02.399
Ethan Slater was married.
00:11:02.399 --> 00:11:07.907
His wife, lily J, was a high school girlfriend.
00:11:07.907 --> 00:11:09.789
They had a young son.
00:11:10.215 --> 00:11:10.976
This was messy.
00:11:10.976 --> 00:11:13.706
When it happened it spilled all over TikTok.
00:11:13.706 --> 00:11:18.331
I'll link to the podcast where I discussed this affair in the show notes.
00:11:18.331 --> 00:11:26.216
But this was sticky for Wicked, because Wicked is supposed to be this huge blockbuster of a film and it certainly was when it came out.
00:11:26.216 --> 00:11:29.738
But they did not want any scandal touching Wicked at all.
00:11:29.738 --> 00:11:34.441
United Artists they did a good job quashing all of this right away.
00:11:34.441 --> 00:11:39.945
There was some residual, certainly on social media, but Ariana Grande was published and was picked up by all press.
00:11:39.945 --> 00:11:57.807
She talked about the difficulty of adjusting to this new reality of being a single parent.
00:11:57.807 --> 00:12:07.256
Then it segued into this media frenzy surrounding her soon-to-be former husband's relationship with Ariana Grande.
00:12:07.256 --> 00:12:14.480
It was not a good look for the couple, but they remained silent and, as of today, it appears that they're still a couple.
00:12:14.480 --> 00:12:19.761
Although they did not sit with each other during the broadcast, it's likely due to status.
00:12:20.143 --> 00:12:20.764
In the film.
00:12:20.764 --> 00:12:27.735
Ariana Grande was one of the lead actors, even though she was nominated for a supporting actress, so those two didn't sit next to each other.
00:12:27.735 --> 00:12:33.657
Also, with Wicked Cynthia Erivo, she played the role of Elphaba.
00:12:33.657 --> 00:12:37.624
She's the British actress of Nigerian descent.
00:12:37.624 --> 00:12:42.157
Her backlash was not huge, but it certainly came out.
00:12:42.157 --> 00:12:46.666
I discussed it in that aforementioned podcast.
00:12:47.187 --> 00:12:50.501
She received a lot of backlash from resurfaced tweets.
00:12:50.501 --> 00:12:55.905
Always, when you ever hear the word resurfaced in a crisis or scandal, it involves a tweet.
00:12:55.905 --> 00:12:56.648
It's always a tweet.
00:12:56.648 --> 00:12:59.318
She tweeted something in 2013.
00:12:59.318 --> 00:13:05.504
At the time, she was getting some guff for portraying Harriet Tubman when she wasn't an American actress.
00:13:05.504 --> 00:13:12.405
She replied in a tweet referencing quote ghetto American accent, which naturally sparked some controversy.
00:13:12.405 --> 00:13:17.727
Revo repeatedly addressed the issue, claimed her tweets were taken out of context.
00:13:17.727 --> 00:13:24.668
She didn't intend to mock anyone and so many people were behind her in this film that it didn't get a lot of traction.
00:13:24.668 --> 00:13:33.138
The backlash is going to happen, but if the press doesn't pick it up, then that scandal is not going to be as big and as damaging.
00:13:33.378 --> 00:13:46.778
Next nominee the director of the Oscar-nominated film, the Apprentice Director, ali Abassi, faced allegations of sexual misconduct stemming from an incident at the Golden Globes hosted by.
00:13:46.778 --> 00:13:49.261
At the time, his agency, caa.
00:13:49.261 --> 00:13:55.870
Reports indicated he was intoxicated and allegedly groped an A-list actor.
00:13:55.870 --> 00:13:57.879
I have to look at the blind gossip.
00:13:57.879 --> 00:13:59.365
I don't know who the A-list actor is.
00:13:59.365 --> 00:14:02.140
A lot of the specifics of the incident have been disputed.
00:14:02.140 --> 00:14:05.128
Abassi described it as a playful slap on the rear.
00:14:05.128 --> 00:14:15.264
He apologized for making the actor feel uncomfortable, but other accounts suggest that the behavior was more invasive, involving inappropriate physical contact.
00:14:15.264 --> 00:14:25.609
In the aftermath, he parted ways with his US representation at CAA and it remains unclear if he was dropped or left voluntarily.
00:14:25.609 --> 00:14:27.918
I would assume that he was dropped.
00:14:27.918 --> 00:14:34.626
He also ended a partnership with his PR firm and his legal representative, so that was a clear-cut cancellation.
00:14:34.626 --> 00:14:41.465
Though he's still represented by a team in the UK, he did come out and publicly acknowledge his actions as a mistake.
00:14:41.465 --> 00:14:46.783
He stated that he apologized immediately and learned a valuable life lesson.
00:14:46.783 --> 00:14:53.937
But despite his efforts to control the narrative, the explanation downplays the severity of the incident.
00:14:53.937 --> 00:14:57.065
If that were a woman, that would be a much, much bigger story.
00:14:57.065 --> 00:15:02.706
So they just shut it down immediately and it definitely overshadowed the film the Apprentice.
00:15:02.725 --> 00:15:10.562
During the awards season, the big nominee, amelia Perez my goodness, it became a lightning rod for controversy.
00:15:10.562 --> 00:15:42.144
There were so many issues surrounding this film Representation of trans identity, mexican culture, the conduct of the lead actress and then the director Chiming in on the lead actress.
00:15:42.144 --> 00:15:48.586
This film from Netflix, directed by Jacques Audidard, is a Spanish language French musical.
00:15:48.586 --> 00:15:51.587
That follows happening, because, of course, that's what happens.
00:15:51.587 --> 00:15:54.669
A lot of these scandals just go away to die.
00:15:54.669 --> 00:16:01.533
But when the spotlight hits a film or a person, whatever it is, journalists and people start digging.
00:16:01.533 --> 00:16:03.254
And this is what they found.
00:16:03.254 --> 00:16:08.116
And this is what they found.
00:16:08.116 --> 00:16:09.480
First there was the lead actress, carla Sophia Gascon.
00:16:09.480 --> 00:16:12.269
She is the first openly transgender nominee for Best Actress at the Oscars.
00:16:12.870 --> 00:16:19.202
Faced severe criticism for offensive tweets from 2020 to 2025.
00:16:19.202 --> 00:16:31.342
Again resurfaced and they included anti-Muslim remarks, criticisms of diversity efforts at the Oscars, derogatory comments about George Floyd, black Lives Matter.
00:16:31.342 --> 00:16:38.211
It was a mess, inexcusable, very difficult to account for.
00:16:38.211 --> 00:16:52.143
Director called her comments inexcusable and said that they overshadowed much of the film awards campaigns, which we'd have to agree with that.
00:16:52.143 --> 00:16:57.541
Another criticism GLAAD criticized the trans representation.
00:16:57.541 --> 00:17:04.638
They said it was a step backward and criticized its reliance on harmful stereotypes and tropes.
00:17:04.638 --> 00:17:11.656
So the film's portrayal of Amelia's transition as a manipulative, immoral person.
00:17:11.656 --> 00:17:17.648
Many in the LGBTQ plus community took exception to that portrayal.
00:17:17.648 --> 00:17:26.858
Next, there was a lot of accusations about cultural stereotyping and the casting of non-Mexican actors and crew members.
00:17:26.858 --> 00:17:39.734
Many felt that it was evidence of cultural insensitivity, the director admitting to conducting minimal research on Mexico, which fueled the backlash.
00:17:39.734 --> 00:17:46.375
Now let's get into the winners and see if these scandals impacted the outcome at the 2025 Academy Awards.
00:17:47.057 --> 00:18:00.289
All right, in the category of Best Actor, adrian Brody won for the Brutalist, so his powerhouse performance, which was aided by AI, won the day.
00:18:00.289 --> 00:18:13.162
If you watch the broadcast, you saw Adrian Brody's acceptance speech, which we are already in a scandal about AI, so you've already had an enhancement around your performance.
00:18:13.162 --> 00:18:16.989
That wasn't a time to enhance your acceptance speech.
00:18:16.989 --> 00:18:18.799
It was a time to diminish it.
00:18:18.799 --> 00:18:20.403
Telling the orchestra to stop.
00:18:20.403 --> 00:18:21.936
This isn't his first rodeo.
00:18:21.936 --> 00:18:25.967
When the walk-off music started no, he should have walked off at that time.
00:18:25.967 --> 00:18:30.140
The walk-off music started no, he should have walked off at that time.
00:18:30.160 --> 00:18:31.903
All right in the best actress category, mikey Madison for Anora.
00:18:31.903 --> 00:18:32.804
I was so excited.
00:18:32.804 --> 00:18:34.988
She totally deserved this.
00:18:34.988 --> 00:18:39.563
Before I saw Anora, I was all in for Demi Moore in the Substance.
00:18:39.563 --> 00:18:41.548
I thought the Substance was incredible.
00:18:41.548 --> 00:18:45.461
But Mikey Madison I just thought Anora was fascinating.
00:18:45.461 --> 00:18:57.186
But part of her win, I think, was how she captured hearts and probably older male Academy voters with her very raw portrayal of a sex worker.
00:18:57.186 --> 00:18:59.923
She showed a raw vulnerability.
00:18:59.923 --> 00:19:08.990
So for her to choose with her co-star to not use an intimacy coordinator, I think, fits into that role.
00:19:08.990 --> 00:19:13.125
It's as if she said, no, I stand by my artistry and this is going to be fine.
00:19:13.125 --> 00:19:16.240
I'm glad that this scandal did not deter the voters.
00:19:16.240 --> 00:19:18.203
The same for Best Director Sean Baker.
00:19:18.203 --> 00:19:20.167
He won four Oscars.
00:19:20.167 --> 00:19:25.825
I loved his speeches, that rallying cry for the communal movie-going experience.
00:19:25.825 --> 00:19:35.537
It was so heartfelt and the anti-streaming message was a very indirect hit at an industry that really is running roughshod over Hollywood.
00:19:35.537 --> 00:19:40.611
But Enora, mikey Sean Baker, best film.
00:19:40.611 --> 00:19:43.839
It wasn't just a film, it was a statement and I just loved it.
00:19:43.839 --> 00:19:44.500
I can't say enough.
00:19:44.842 --> 00:19:47.154
Next we have best supporting actor, karen Culkin.
00:19:47.154 --> 00:19:49.616
For Real Pain, no backlash.
00:19:49.616 --> 00:19:51.958
The best supporting actress was Zoe Saldana.
00:19:51.958 --> 00:19:54.119
Her acceptance speech was wonderful.
00:19:54.119 --> 00:20:03.704
It was right on the nose for all of the controversies surrounding the film, surrounding the film.
00:20:03.704 --> 00:20:05.846
They wanted to give it to someone.
00:20:05.846 --> 00:20:14.112
Okay, yes, she is not of Mexican heritage, but voters likely looked at her as someone from Hispanic heritage.
00:20:14.112 --> 00:20:16.012
She could speak the language.
00:20:16.012 --> 00:20:23.136
She was exceptional in the role.
00:20:23.136 --> 00:20:25.902
She had been one of these actresses who's been around now for some time and she's been in other Oscar-winning films.
00:20:25.902 --> 00:20:26.482
It was deserving.
00:20:26.584 --> 00:20:36.111
I think Oscar voters probably wanted to give the film something and they had to find the best person who deserved it, and that was certainly in this category Carla Sofia Gascon.
00:20:36.111 --> 00:20:38.037
She was nominated as a lead actress.
00:20:38.037 --> 00:20:38.880
She was in the audience.
00:20:38.880 --> 00:20:41.446
She showed up, which you know what Good for her.
00:20:41.446 --> 00:20:42.796
Her apology wasn't good.
00:20:42.796 --> 00:20:44.377
She didn't really take accountability for it.
00:20:44.377 --> 00:20:47.981
Separate from that, showing up, I think, was a good idea.
00:20:49.884 --> 00:20:51.646
What can we take away from this breakdown?
00:20:51.646 --> 00:20:53.229
What did we learn?
00:20:53.229 --> 00:20:54.691
I have four thoughts.
00:20:54.691 --> 00:21:02.276
One art versus scandal.
00:21:02.276 --> 00:21:10.210
It's clear that, while scandals create buzz and supercharge the algorithm and fuel controversy and news stories and chatter, true artistry and compelling storytelling eventually win the day.
00:21:10.210 --> 00:21:16.785
Many of these winners prove that, despite every PR mishap, genuine talent tends to resonate.
00:21:17.154 --> 00:21:20.204
Two crisis as a catalyst for conversation.
00:21:20.204 --> 00:21:31.060
Each controversy, from the outdated skits to the safety oversights to the AI, all of it sparked the conversations that need to be had about culture, respect and creative responsibility.
00:21:31.060 --> 00:21:38.885
So, yeah, sometimes it's blown out of proportion, but it does create conversations online and subsequent news stories.
00:21:38.885 --> 00:21:44.704
It creates that conversation where we need to have a lot of these changes from past behavior.
00:21:44.704 --> 00:21:49.442
That is some good that can come out of crisis Because, like I said, every crisis has an opportunity.
00:21:50.115 --> 00:21:53.204
Number three the power of a solid PR response.
00:21:53.204 --> 00:21:55.734
In every crisis, there's a lesson in communication.
00:21:55.734 --> 00:22:16.778
Whether it's how a director turns backlash from his actress not accepting an intimacy coordinator into a rallying cry for theaters, how actors demand to be heard into a rallying cry for theaters, how actors demand to be heard If it's an actress accepting her award and then thanking her immigrant parents and grandparents, a solid PR response and a message always wins.
00:22:16.778 --> 00:22:17.839
And you know what?
00:22:17.839 --> 00:22:24.838
There was one more Oscar-related scandal, and that was from Hulu, owned by ABC.
00:22:24.838 --> 00:22:26.342
The two networks worked together.
00:22:26.342 --> 00:22:35.806
They were streaming the Oscars and the streaming shut down as the Best Actress Oscar was being awarded.
00:22:35.806 --> 00:22:37.670
That is a massive failure.
00:22:37.670 --> 00:22:42.424
So they said that they were going to get to the bottom of it, but that was bad.
00:22:42.424 --> 00:22:45.540
That's all for this week's episode of the PR Breakdown.
00:22:45.761 --> 00:22:47.246
Be sure to follow me on Substack.
00:00:00.119 --> 00:00:03.407
00:00:03.407 --> 00:00:04.608
00:00:04.608 --> 00:00:11.832
00:00:11.832 --> 00:00:17.650
00:00:17.650 --> 00:00:18.693
00:00:18.693 --> 00:00:22.466
00:00:22.466 --> 00:00:24.390
00:00:30.660 --> 00:00:32.723
00:00:32.723 --> 00:00:38.314
00:00:38.314 --> 00:00:42.405
00:00:42.405 --> 00:00:45.070
00:00:45.070 --> 00:00:50.808
00:00:50.808 --> 00:00:56.308
00:00:56.308 --> 00:00:57.679
00:00:57.679 --> 00:01:05.716
00:01:05.716 --> 00:01:07.239
00:01:07.239 --> 00:01:10.852
00:01:11.400 --> 00:01:30.266
00:01:30.266 --> 00:01:41.793
00:01:41.793 --> 00:01:44.448
00:01:44.448 --> 00:01:49.766
00:01:49.766 --> 00:01:53.941
00:01:53.941 --> 00:01:56.989
00:01:56.989 --> 00:01:59.554
00:01:59.554 --> 00:02:01.745
00:02:01.745 --> 00:02:03.710
00:02:03.710 --> 00:02:07.804
00:02:07.804 --> 00:02:20.747
00:02:20.747 --> 00:02:21.289
00:02:21.289 --> 00:02:23.257
00:02:23.257 --> 00:02:26.361
00:02:26.361 --> 00:02:37.139
00:02:37.139 --> 00:02:37.941
00:02:37.941 --> 00:02:47.354
00:02:47.354 --> 00:02:53.901
00:02:53.901 --> 00:02:55.489
00:02:55.489 --> 00:03:02.145
00:03:02.145 --> 00:03:06.132
00:03:06.132 --> 00:03:18.217
00:03:18.217 --> 00:03:25.674
00:03:25.674 --> 00:03:32.653
00:03:33.300 --> 00:03:39.210
00:03:39.210 --> 00:04:03.888
00:04:03.888 --> 00:04:07.114
00:04:07.114 --> 00:04:10.246
00:04:10.246 --> 00:04:24.649
00:04:24.649 --> 00:04:32.271
00:04:32.271 --> 00:04:33.173
00:04:33.173 --> 00:04:35.682
00:04:35.682 --> 00:04:43.040
00:04:43.040 --> 00:04:44.826
00:04:44.826 --> 00:04:50.961
00:04:51.663 --> 00:05:01.569
00:05:01.569 --> 00:05:02.610
00:05:02.610 --> 00:05:05.865
00:05:05.865 --> 00:05:07.089
00:05:07.089 --> 00:05:15.430
00:05:15.430 --> 00:05:22.889
00:05:23.500 --> 00:05:45.971
00:05:45.971 --> 00:05:52.882
00:05:52.882 --> 00:05:56.591
00:05:56.591 --> 00:05:58.824
00:05:58.824 --> 00:06:03.694
00:06:03.694 --> 00:06:11.411
00:06:11.411 --> 00:06:18.946
00:06:19.387 --> 00:06:22.533
00:06:22.533 --> 00:06:29.482
00:06:29.482 --> 00:06:30.805
00:06:30.805 --> 00:06:31.067
00:06:31.067 --> 00:06:31.548
00:06:31.548 --> 00:06:41.925
00:06:41.925 --> 00:06:47.927
00:06:48.067 --> 00:06:53.690
00:06:53.690 --> 00:07:02.764
00:07:02.764 --> 00:07:14.591
00:07:14.591 --> 00:07:27.963
00:07:27.963 --> 00:07:42.725
00:07:42.725 --> 00:07:57.675
00:07:57.675 --> 00:08:05.514
00:08:06.495 --> 00:08:07.398
00:08:07.398 --> 00:08:12.848
00:08:12.848 --> 00:08:18.968
00:08:18.968 --> 00:08:38.365
00:08:38.365 --> 00:08:48.972
00:08:48.972 --> 00:08:51.413
00:08:51.413 --> 00:09:05.022
00:09:05.022 --> 00:09:06.846
00:09:06.846 --> 00:09:09.841
00:09:09.841 --> 00:09:14.405
00:09:14.847 --> 00:09:16.875
00:09:16.875 --> 00:09:29.403
00:09:29.403 --> 00:09:38.248
00:09:38.248 --> 00:09:39.658
00:09:39.658 --> 00:09:50.485
00:09:50.485 --> 00:09:52.830
00:09:52.830 --> 00:09:57.224
00:09:57.224 --> 00:10:07.221
00:10:07.221 --> 00:10:11.072
00:10:11.072 --> 00:10:20.841
00:10:20.841 --> 00:10:30.299
00:10:30.299 --> 00:10:35.764
00:10:36.345 --> 00:10:42.929
00:10:42.929 --> 00:10:45.192
00:10:45.192 --> 00:10:55.279
00:10:55.279 --> 00:10:56.143
00:10:56.143 --> 00:10:59.514
00:10:59.514 --> 00:11:02.399
00:11:02.399 --> 00:11:07.907
00:11:07.907 --> 00:11:09.789
00:11:10.215 --> 00:11:10.976
00:11:10.976 --> 00:11:13.706
00:11:13.706 --> 00:11:18.331
00:11:18.331 --> 00:11:26.216
00:11:26.216 --> 00:11:29.738
00:11:29.738 --> 00:11:34.441
00:11:34.441 --> 00:11:39.945
00:11:39.945 --> 00:11:57.807
00:11:57.807 --> 00:12:07.256
00:12:07.256 --> 00:12:14.480
00:12:14.480 --> 00:12:19.761
00:12:20.143 --> 00:12:20.764
00:12:20.764 --> 00:12:27.735
00:12:27.735 --> 00:12:33.657
00:12:33.657 --> 00:12:37.624
00:12:37.624 --> 00:12:42.157
00:12:42.157 --> 00:12:46.666
00:12:47.187 --> 00:12:50.501
00:12:50.501 --> 00:12:55.905
00:12:55.905 --> 00:12:56.648
00:12:56.648 --> 00:12:59.318
00:12:59.318 --> 00:13:05.504
00:13:05.504 --> 00:13:12.405
00:13:12.405 --> 00:13:17.727
00:13:17.727 --> 00:13:24.668
00:13:24.668 --> 00:13:33.138
00:13:33.378 --> 00:13:46.778
00:13:46.778 --> 00:13:49.261
00:13:49.261 --> 00:13:55.870
00:13:55.870 --> 00:13:57.879
00:13:57.879 --> 00:13:59.365
00:13:59.365 --> 00:14:02.140
00:14:02.140 --> 00:14:05.128
00:14:05.128 --> 00:14:15.264
00:14:15.264 --> 00:14:25.609
00:14:25.609 --> 00:14:27.918
00:14:27.918 --> 00:14:34.626
00:14:34.626 --> 00:14:41.465
00:14:41.465 --> 00:14:46.783
00:14:46.783 --> 00:14:53.937
00:14:53.937 --> 00:14:57.065
00:14:57.065 --> 00:15:02.706
00:15:02.725 --> 00:15:10.562
00:15:10.562 --> 00:15:42.144
00:15:42.144 --> 00:15:48.586
00:15:48.586 --> 00:15:51.587
00:15:51.587 --> 00:15:54.669
00:15:54.669 --> 00:16:01.533
00:16:01.533 --> 00:16:03.254
00:16:03.254 --> 00:16:08.116
00:16:08.116 --> 00:16:09.480
00:16:09.480 --> 00:16:12.269
00:16:12.870 --> 00:16:19.202
00:16:19.202 --> 00:16:31.342
00:16:31.342 --> 00:16:38.211
00:16:38.211 --> 00:16:52.143
00:16:52.143 --> 00:16:57.541
00:16:57.541 --> 00:17:04.638
00:17:04.638 --> 00:17:11.656
00:17:11.656 --> 00:17:17.648
00:17:17.648 --> 00:17:26.858
00:17:26.858 --> 00:17:39.734
00:17:39.734 --> 00:17:46.375
00:17:47.057 --> 00:18:00.289
00:18:00.289 --> 00:18:13.162
00:18:13.162 --> 00:18:16.989
00:18:16.989 --> 00:18:18.799
00:18:18.799 --> 00:18:20.403
00:18:20.403 --> 00:18:21.936
00:18:21.936 --> 00:18:25.967
00:18:25.967 --> 00:18:30.140
00:18:30.160 --> 00:18:31.903
00:18:31.903 --> 00:18:32.804
00:18:32.804 --> 00:18:34.988
00:18:34.988 --> 00:18:39.563
00:18:39.563 --> 00:18:41.548
00:18:41.548 --> 00:18:45.461
00:18:45.461 --> 00:18:57.186
00:18:57.186 --> 00:18:59.923
00:18:59.923 --> 00:19:08.990
00:19:08.990 --> 00:19:13.125
00:19:13.125 --> 00:19:16.240
00:19:16.240 --> 00:19:18.203
00:19:18.203 --> 00:19:20.167
00:19:20.167 --> 00:19:25.825
00:19:25.825 --> 00:19:35.537
00:19:35.537 --> 00:19:40.611
00:19:40.611 --> 00:19:43.839
00:19:43.839 --> 00:19:44.500
00:19:44.842 --> 00:19:47.154
00:19:47.154 --> 00:19:49.616
00:19:49.616 --> 00:19:51.958
00:19:51.958 --> 00:19:54.119
00:19:54.119 --> 00:20:03.704
00:20:03.704 --> 00:20:05.846
00:20:05.846 --> 00:20:14.112
00:20:14.112 --> 00:20:16.012
00:20:16.012 --> 00:20:23.136
00:20:23.136 --> 00:20:25.902
00:20:25.902 --> 00:20:26.482
00:20:26.584 --> 00:20:36.111
00:20:36.111 --> 00:20:38.037
00:20:38.037 --> 00:20:38.880
00:20:38.880 --> 00:20:41.446
00:20:41.446 --> 00:20:42.796
00:20:42.796 --> 00:20:44.377
00:20:44.377 --> 00:20:47.981
00:20:49.884 --> 00:20:51.646
00:20:51.646 --> 00:20:53.229
00:20:53.229 --> 00:20:54.691
00:20:54.691 --> 00:21:02.276
00:21:02.276 --> 00:21:10.210
00:21:10.210 --> 00:21:16.785
00:21:17.154 --> 00:21:20.204
00:21:20.204 --> 00:21:31.060
00:21:31.060 --> 00:21:38.885
00:21:38.885 --> 00:21:44.704
00:21:44.704 --> 00:21:49.442
00:21:50.115 --> 00:21:53.204
00:21:53.204 --> 00:21:55.734
00:21:55.734 --> 00:22:16.778
00:22:16.778 --> 00:22:17.839
00:22:17.839 --> 00:22:24.838
00:22:24.838 --> 00:22:26.342
00:22:26.342 --> 00:22:35.806
00:22:35.806 --> 00:22:37.670
00:22:37.670 --> 00:22:42.424
00:22:42.424 --> 00:22:45.540
00:22:45.761 --> 00:22:47.246