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Aug. 11, 2020

94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)

94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)
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A few weeks back, The Ellen Degeneres Show fell under heavy scrutiny for how it's treated its employees in the past.

 

Reports came flying in about the working conditions that many employees have been experiencing while filming the show. Many of which include racism and intimidation.

 

The calls for cancellation are loud and clear - not the for the television program necessarily - but for the host, Ellen DeGeneres.

 

Anyone can find themselves in a public peck of trouble that spills out online, causing reputational harm.
On the podcast this week:

  • Why you need to apologize

  • When to apologize

  • What not to do when you make a public apology

© Molly McPherson 2020

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