Transcript
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Hey there, welcome back to the PR Breakdown, where I like to dissect the biggest moments in news and in public chatter.
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I like to figure out what's really going on behind the headlines.
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Today I'm tackling a PR power dynamic more as a public service to help people spot the PR behind the moves and motives, behind three men who made them Okay, everyone you can see from the top and the photos that I am focusing on three guys, three guys who were in the news last week into this weekend we're calling the Grammy Awards part of last week.
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Now, disclaimer, right off the top.
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I'm talking about three men who are all individuals and their actions and behaviors that I'll be discussing should not be generalized to every powerful person or even all men.
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I think it's important to avoid making sweet bean generalizations about entire groups of people based on the actions of a few individuals.
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So the behavior that I'm going to describe in this podcast I just find concerning and it's often associated with a pattern of abuse of power and control that can manifest in many different ways, but I just wanted to highlight three of them and the fact that there are three guys.
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That's just a coincidence, but they are three very powerful men who happened to hit the news this week.
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So I just want to take a closer look at just some common tactics that powerful people, or people who perceive themselves to be powerful, might use to prop themselves up or to abuse other people, with the takeaway of helping people and showing them how you can apply some tactics to examples in your own life, because I'm nothing if not a teacher and a helper where I can All right.
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The first one is Donald Trump.
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Now, second disclaimer I do not want to make this political.
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This is not anti-Republican, this is not even anti-Trump.
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Oh gosh, the LA Times is calling me.
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Oh my gosh, I'm going to keep recording this podcast.
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I'll get back to that reporter later.
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I think they're tied into really his political tactic.
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I'll just say it.
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The man landed himself right back in the White House.
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It's working.
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I think Steve Bannon was a big reason why he's in the White House the first time around.
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I think he was primarily the reason.
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But what they found in Trump is he really did tell it like it is with thinking and that type of behavior does appeal to certain people.
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Just that straight talking, nonpolitical.
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I'm not a politician.
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I want to drain the swamp.
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It spoke to people.
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It connected with people.
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He was first elected.
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I gave him credit as a matter of fact at a keynote where I highlighted the communication styles of presidents and how it helped them into the White House, and I noted at that time that Trump was the Twitter president.
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He tweeted himself right into the White House, in my opinion, because he knew how to use it, and he still is masterful at communication.
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I am not going to take that from him at communication.
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I am not going to take that from him.
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Morally, I question a lot of the things that he does, but politically got where he got for a reason.
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Just as an aside, politically, I think the Democrats just did not know how to find their candidate in time and they did not.
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Democrats simply just don't know how to build a fan base.
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I think that's just what it comes down to.
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Sometimes you have singers who are Taylor Swift and sometimes you have singers who are not, and sometimes it's just the fan base.
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That is the difference between one talented singer versus the other.
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So the same holds true with politics, but in this case I just want to highlight a press conference from last week.
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I have a new sub stack.
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I want you to look for it, it's Molly McPherson.
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Pr breakdown and sub stack.
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I have different levels of membership.
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I do a weekly email in there, but I added a podcast like an audio element, my article.
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That I did.
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I just did a real quick article based on the American Airlines CEO and how quickly he responded to the crash.
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I of course talking about the regional jet that was involved in a midair collision with an Army Black Hawk helicopter.
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That happened last week.
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My goodness, it really rattled me.
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I happened up really early that day and I had mentioned in a TikTok.
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I did several TikToks.
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I usually get up and listen to the Washington Post every morning.
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That's how I get myself out of bed, honestly.
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I'll listen to stories and that's how I wake up in the morning.
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I'll just put headphones in and listen to stories and I'll listen to a couple of them.
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To have that first headline be about.
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That plane crash was very jarring to me.
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I've had two stints living in the Washington DC area.
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I lived in Old Town for two stints.
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That was my airport.
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I lived moments away and, man, it was that easy.
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That was the easiest way to travel back when I lived in Old Town, my goodness.
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But it is so congested there.
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So it's shocking, but not surprising, that something like this would happen.
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But I was following the media coverage and I did watch the press conference at the White House.
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It stopped me in my tracks Like I was just going to have it on in the background, and I stopped everything I was doing because it just struck me how brittle and forceful it was for such a raw moment.
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Presidents are there in times like this, in briefings, to calm, to assure, to grieve.
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That's typically what a leader does in those situations.
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It is a moment to shine.
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So when Donald Trump took the podium, he faced significant backlash.
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This was a tragic mid-air collision over the Potomac River.
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It claimed 67 lives.
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But during that briefing, trump speculated that DEI initiatives, diversity, equity, inclusion at the Federal Aviation Administration, faa might have contributed to the crash, despite providing no evidence whatsoever.
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And the Defense Secretary Hegseth get up there and to have the key message of both their statements be about the incredible job that Donald Trump was doing and how we're going to get to the bottom of it.
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It creates this conspiracy-like thinking that it couldn't just be a tragic accident, okay, that it had to be something else and that someone else faulted.
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Again, not wanting to make this political, but I'm looking at it just from the motivational point of view of what's happening there Now.
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This is politics.
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It's politics, but it's politics driven by personality Pete Buttigieg.
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He was a former transportation secretary under Joe Biden.
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Trump referred to Buttigieg as a disaster and he blamed him and the other Democrats for allegedly mismanagement of the FAA because of DEI.
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Trump also blamed Joe Biden for relaxing FAA hiring standards in pursuit of diversity goals, even though we had no proof of this.
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But he's claiming that could have contributed to the crash just the hiring practices.
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Not to be forgotten that all of this is happening at a time when Trump, in his own words, is trying to quote drain the swamp.
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He is trying to push federal workers out of their jobs.
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That is what I'm honing in on.
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It doesn't matter if it was a Democrat or a Republican at that briefing, it doesn't matter to me, politically it doesn't matter, but I'm looking at the behavior.
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When there is an administration that, right out of the gate, jumping in and creating so much change, it creates this chaos and no one really knows what he's allowed to do, what he's not allowed to do.
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There are reports today, now that Elon Musk he's in the DGOE office now and he is getting into the back end of USAID and all the aid and all the money that goes to nonprofits and churches and he has access to so many people's information.
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And I also read online too, that he's doing this with a team of non-federal employees that are a bunch of young people.
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One is still in college and Trump just gave him the permission to do this.
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Damn, that's scary.
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That's scary stuff.
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But looking at the language that he's using, that Trump said that Buttigieg is to blame.
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So what I think this is more about is a diversionary tactic from someone who is just using power and the puppeteering of power, if you will.
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It's coming in right out of the gate and show you mean business.
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Now, in theory, there's nothing wrong with that right.
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If you're starting a new job, what do you do?
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I'm going to show up early.
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I'm going to show them what I've got.
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This is reckless and that is what some people are definitely saying.
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Pete Buttigieg called his remarks despicable and he accused Trump of lying.
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Instead of leading during a time of mourning which I agree, this was a time of mourning not to immediately blame the helicopter pilots, and not only, like those pilots have families things.
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I heard on Thursday was the father of the pilot, sam Lilly, who's 28 years old.
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He was engaged to be married.
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He's one of the pilots on the regional jet that was from an airline that's a subsidiary of American Airlines.
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His father was saying he's so sad he couldn't even sleep.
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He's just despondent over this, but his father was a career Army black pilot.
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I couldn't even believe that when I heard that.
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So just the tragedy.
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And then also the fact that the pilot, the female pilot's parents, refused to release her name.
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I give them credit for that.
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I wouldn't do it either, knowing the rhetoric that was happening out there.
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Now, of course the Army had to release it.
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It still came out and it was a woman.
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So that fit.
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That DEI claim certainly right in the Army, but it just doesn't work.
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It doesn't match and it's just.
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It's really sad and it's really tragic.
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So in that is it working?
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Like?
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Why is President Trump speaking that way?
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Division, rather than comforting grieving families.
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Representative Robin Kelly described it as dangerous, racist and ignorant, accusing him of prioritizing political agendas over leadership, and the NAACP President, derek Johnson, expressed dismay at Trump's use of the tragedy for political gain.
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Again, everyone's talking about the division and it's not just politicians, aviation experts, disability advocates.
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They're criticizing Trump for making these unfounded claims and the public perception on it was pretty harsh.
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There was a lot of media reaction to it and the media outlets really highlighted Trump's combative tone in these remarks, some comparing the response to his controversial handling of other crises like COVID-19.
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And they noted that his speculative accusations undermine his role as a unifying leader.
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And I think that is the takeaway.
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President Trump had a choice to be a leader or to be a divider.
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He chose to divide and that does diminish the qualities in a leader.
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There are virtues in leadership honesty, transparency.
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He's not showing that.
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He's not showing that.
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And if you look at his language for how he treats women and this is where I get into the poweredness of it and to make it personal and again, not political, but personal If you're someone who feels that you are secondary in relationships, maybe you might be the female in a relationship and think about that press conference and think about the blame and the pointing the fingers.
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Are you someone who's ever been treated that way by a male or a person in more power to you?
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I really struggle looking at Donald Trump as the politician because he makes politics personal.
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So it's hard not to look at him personally.
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It's hard and it doesn't mean that the Democrats are right or that Joe Biden was right.
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It just is what I'm noticing about that behavior.
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And just look at how he speaks about women and the use of the word, for instance, like nasty.
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He frequently uses it in contentious or critical context.
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It's typically women.
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He said that Meghan Markle, the Duchess of Sussex, as a nasty woman.
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He later denied it and said that it was taken out of context.
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But he's done it for plenty other women.
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He called Nancy Pelosi, the former Speaker of the House, a nasty, vindictive, horrible person back in 2019.
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In 2016, during a presidential debate, trump interrupted Hillary Clinton, calling her such a nasty woman.
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She's such a nasty woman.
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Journalist called her nasty and a loser after she questioned him about voter suppression during a 2018 press conference in his first administration.
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There's Senator Elizabeth Warren from Massachusetts.
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He referred to her you could describe the racial aspect to that and somewhat also sexually charged.
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But then the National Cathedral bishop.
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In January of 2025, he called her remarks nasty in tone after she criticized his leadership choices during a sermon.
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Fun fact that, bishop, when I watched her deliver those remarks I thought the last time I watched an Episcopalian member of the clergy from the pulpit, it was a woman at my brother's first marriage to an Episcopalian member of the clergy from the pulpit.
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It was a woman at my brother's first marriage to an Episcopalian.
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So my Catholic mother, of course, had opinions.
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I remember her saying could we have a blessing by Catholic priests?
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Because I just know in her head she's thinking it's not real.
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Even Episcopalian does it.
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Back to that story.
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I'm watching her thinking, wow, the only other time I watched an Episcopalian from the pulpit it was someone who looked just like this and they talked the same.
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I remember the first time I heard this woman I thought, wow, I should pay attention to Episcopalian.
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I shouldn't dismiss this religion like I've been taught as a Catholic.
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What do you know?
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It was the same woman.
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I couldn't believe it.
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My mom told me that.
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Then my brother wrote to me and he said did you recognize her?
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So that was absolutely crazy.
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But Trump considered her being nasty and I did not consider her nasty at all, I think non-politically.
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She just spoke from a human perspective and I thought that was beautiful, which is really the point of this podcast this week.
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The next one is Ryan Reynolds.
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You may have seen that he was involved in a fake pap walk.
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He made headlines over the weekend because there was video footage of him signing autographs in New York City, but the authenticity of the interactions have been questioned like crazy online.
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Just Google Ryan Reynolds pap walk or stage pap walk, because so many people on social media speculated that the event was staged.
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For your consideration, it was filmed by Baccarat.
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That would be a pay-for-play paparazzi outfit.
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It happened at a.
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It was like a really good event that was designed, it appears, to push Deadpool posters.
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A lot of fans noticed that there was this identical blue tape like painter's tape that was used to affix the merchandise to cardboard.
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They were holding it almost like pizza, like pizza boxes, and the blue tape was seen on so many of them.
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And when he was signing, people captured the signature.
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It was just like a scribble.
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It wasn't even his name or even close to a name, because there are autographs that could be for collectors, that are official, that are official collectibles, but this wasn't.
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This was a literal scribble.
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Now, why would Ryan Reynolds do this?
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The autograph signing occurred amid a legal drama involving Blake Lively and actor Justin Baldoni.
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Some might speculate that it would be a public relations move.
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I'm going to say it was a public relations move and I'll stand by that.
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I have no proof other than what I viewed with my own eyes, but if you've been listening to this podcast and my tech talks my feeling about Ryan Reynolds, also out this week on Hulu there is the documentary that I sat down for, juju Chang from ABC News, who is a co-anchor with Nightline.
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The Nightline story ran on Friday night, I believe, because the plane crash was on Thursday.
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It was supposed to run Thursday but they pushed it to Friday and my guy, greg, he taped it for me.
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So I do have it on DVR but I didn't see it.
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But Greg and I watched the Hulu recording this weekend because my friend Liz in my group chat with my friends.
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She said so there I was looking for something to watch on streaming and there was Molly in this documentary.
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My other friends were like what?
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This was the documentary that I filmed two weeks ago when I went to ABC and it was a good interview, juju Chang, incredibly nice.
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Before we sat down to talk about Blake Lively, juju and the producer and I were talking about aging on camera.
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I think Juju's a couple years older than me, but the younger producer was talking about things to do with your face, what women have to do, and Juju and I were looking at each other.
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Wait, this is not easy and it's not.
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I think the documentary was great.
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I loved the soundbites that they used for me because I kept asking.
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Greg Greg's a news anchor, he's a reporter, he's been at it for decades.
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I trust him above anyone else.
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I can look at him and say yes, no, and if it's not good, he'll tell me.
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And he has.
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If I've ever been shaky on something, but he said oh, you nailed it.
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These were good and I could tell because I had a really good conversation with Juju.
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It was just like a good interview feel powerful in powerful situations.
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Now he was able.
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I'm going to give him credit, just like President Trump.
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I'm going to give Ryan Reynolds credit.
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He was a D-list, c-list actor.
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He got his status by dating Women helped him so strategically.
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He made some good moves there, dated my beloved Alanis Morissette, treated her like garbage allegedly, but dated her.
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They were engaged.
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When he broke up with her.
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She wrote a song called Torch and that album is an accounting of what it was like going through that breakup.
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He was also married to Scarlett Johansson and that relationship ended.
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People speculated when he was in Green Lantern with Blake Lively would be the timing of that marriage ending.
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Scarlett Johansson said that he was a very overpowering, controlling, jealous person, and that matches what a lot of people say about him.
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I said in last week's podcast episode I urge you to listen if you want to get more background on why I really feel this way is he's just someone who's using Blake Lively, who is the marginalized one in their relationship?
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She's over 10 years younger.
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She's been isolated, just like in many abusive marriages isolated financially, socially, geographically, professionally.
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Ryan gets all the rewards.
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Now it doesn't mean that she can't do anything.
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She got to do this movie.
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It ends with us, but she was doing it while Ryan was shooting Deadpool and I contend that Blake Lively got close to Justin Baldoni.
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She's home with four young kids and she's a mother.
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First, I'm sure, and I'm sure she cares about her role as mother greatly, but she misses her old life.
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She's a Hollywood kid, she's a nepo baby, she starred in a lot of movies and she probably did not like living in her house an hour outside of New York, next door to Martha Stewart, who's not a fan of Blake nor Ryan Reynolds and just sitting there while watching her husband traipse around the country, around the world, filming these movies and getting all the accolades and making all the money.
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As a mom of busy mom of four, I can speak from experience on this one.
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It's not easy being successful and really being at the top of your game when you have other people that you have to look out for.
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It's not easy.
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So I give Blake Lively that the downfall of what happened in August with that press run around the premiere of it Ends With Us and Deadpool.
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So much of that was organic, negative media publicity that was created by Blake Lively herself and was highly supported by her husband, ryan Reynolds, just trying to overtake everything and I know this somewhat.
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Inside they were doing a lot of the same things.
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Just anybody else does, including Blake Lively and Ryan Reynolds' PR team.
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They didn't do anything that no one else has done.