Transcript
WEBVTT
00:00:03.987 --> 00:00:05.328
Oh, lizzo.
00:00:05.328 --> 00:00:12.541
In case you did not hear about the recent allegations against the singer, here's a quick review.
00:00:12.541 --> 00:00:19.349
That was a clip from the August 4th broadcast of NBC Morning News.
00:00:19.349 --> 00:00:27.742
Now you were hearing Anchor Savannah Sellers and Joe Fryer discuss the case, but with a particular angle to the story.
00:00:27.742 --> 00:00:37.445
What do I make of that statement?
00:00:37.445 --> 00:00:44.332
Well, when someone's in a bind, it's time to read between the lines of the statement.
00:00:44.332 --> 00:00:47.079
Let's go.
00:00:47.119 --> 00:00:56.292
Welcome to the Indestructible PR Podcast, where we use current events and test in media and PR strategies to help prevent or manage a crisis and build an indestructible reputation.
00:00:56.292 --> 00:01:07.424
In this episode, lizzo's legal troubles, exploring the complex employment lawsuit and the reputation repercussions.
00:01:07.424 --> 00:01:11.289
This week I'm speaking with guest Emily D Baker.
00:01:11.289 --> 00:01:14.349
She's the internet's go-to legal analyst.
00:01:14.349 --> 00:01:17.808
I had to speak with her about this case.
00:01:17.808 --> 00:01:27.965
We discussed the key facts surrounding it, the claims of coercion and all the uncomfortable sexual situations involved.
00:01:27.965 --> 00:01:48.721
In this episode, I speak with Emily D Baker, the internet's go-to legal analyst, as we break down the key facts surrounding this case, including claims of uncomfortable sexual situations involving Lizzo's employees Under bananas.
00:01:48.721 --> 00:02:03.287
As we delve into the legal aspects of the situation, we'll analyze the claims of weight shaming, racial discrimination and, as previously mentioned, the sexual harassment made by the okay.
00:02:03.287 --> 00:02:14.865
So, as we delve into the legal aspects of the situation, we're going to analyze the claims of weight shaming and racial discrimination and yes, the sexual harassment claims made against.
00:02:14.865 --> 00:02:22.490
Lizzo will also talk about the role of transparency in court proceedings and how it affects public perception and accountability.
00:02:22.490 --> 00:02:27.968
So get ready for an insightful discussion on Lizzo's legal and PR troubles.
00:02:31.159 --> 00:02:34.508
What a week for me, well, and for Lizzo.
00:02:34.508 --> 00:02:39.310
Lizzo had absolutely no consideration for my travel schedule last week.
00:02:39.310 --> 00:02:43.531
On Tuesday I was in Wisconsin conducting an all day workshop.
00:02:43.531 --> 00:02:47.646
I was piloting a new workshop.
00:02:47.646 --> 00:02:56.191
All about, well, what I talk about each week on the podcast how to navigate the pricklier side of stakeholder engagement.
00:02:56.191 --> 00:03:10.270
I was in a room with 61 people to pilot this course and it was a very engaging day a lot of back and forth, a lot of feedback and at the end of it, I always walk away with the same feeling.
00:03:10.270 --> 00:03:45.270
It does not matter what the industry is, if it's business, if it's professional or even if it's personal, if it's a regular person, the Hoy Palloy or a big singer like Lizzo If your business or your brand or you run into any type of trouble, your customers can turn on you, your people can turn on you and when they do, it happens quickly and decisively, which is something I needed to do, because as soon as the hat class ended I was in my car ready to hop to MSP to catch my flight.
00:03:46.151 --> 00:03:49.942
It was tight, but the Lizzo story popped up.
00:03:49.942 --> 00:03:58.250
I was tagged in a lot of posts on social media and then I read the news stories and I thought, okay, before I get on the road, I just have to jump into the fray here.
00:03:58.250 --> 00:04:02.157
It was a big story and people were asking.
00:04:02.157 --> 00:04:15.157
So I quickly hopped on to TikTok just to give a few thoughts about the reputational risk and what we needed to hear from Lizzo at that moment.
00:04:15.157 --> 00:04:31.947
And I also noted how it was interesting from a news cycle point of view that, as the story was making its way, you know, to from the news outlets and social media, there was also a pending news story just waiting in the wings and all the news stories at that point.
00:04:31.947 --> 00:04:46.112
So I was in the central time zone, so I was hearing of the nightly newscast, you know, starting from the East, from Eastern daylight savings time, to be technical, and they were breaking in or discussing that.
00:04:46.112 --> 00:05:00.216
There was going to be a statement, a presser, from special counsel Jack Smith in regards to President Trump's second federal indictment, and this one related to his trying to overturn the 2020 election results.
00:05:00.216 --> 00:05:05.956
You know, a minor offense, but as I heard this, I thought, wow, what an interesting news cycle we have for Lizzo.
00:05:05.956 --> 00:05:12.511
Yes, the story marinated for a while, but now it's going to be bumped off the front pages because of President Trump.
00:05:12.511 --> 00:05:18.538
It doesn't mean that it's going away, but big news outlets are going well, and small local news as well.
00:05:18.538 --> 00:05:28.360
Smaller news outlets, digital news, whatever all news, all news outlets were going to lead with President Trump, unless it was entertainment focused.
00:05:28.360 --> 00:05:34.434
So, hey, there was a win right there for for Lizzo, and it made me wonder was that intentional?
00:05:34.434 --> 00:05:40.473
Was that a legal move by the dancer suing Lizzo, or was it a legal move by Lizzo's team?
00:05:41.173 --> 00:05:44.346
Now Lizzo is represented by Marty Singer.
00:05:44.346 --> 00:05:45.769
Who is Marty Singer?
00:05:45.769 --> 00:05:51.767
I've discussed him on this podcast before as it related to Ricky Martin.
00:05:51.767 --> 00:05:57.959
I also talk about Marty Singer in my book Indestructible, as it related to Bill Cosby.
00:05:57.959 --> 00:06:05.887
Other clients John Travolta, kim Kardashian, chris Brown, jonah Hill, tristan Thompson, quentin Tarantino.
00:06:05.887 --> 00:06:10.416
You're starting to get a sense of the Marty client base.
00:06:10.416 --> 00:06:13.814
You know your boring clients, right Joking?
00:06:13.814 --> 00:06:39.408
So he's an LA based lawyer from Brooklyn, new York, and if you want to have any sense of who Marty Singer is, there was a quote in Vanity Fair in 2017 saying this from Marty Singer, quote I love a lot of my clients and I care for them, and if somebody asks with my clients, they're effing with my family or they're effing with me, and quote and effing.
00:06:39.408 --> 00:06:40.670
He didn't say effing.
00:06:40.670 --> 00:06:43.636
Vanity Fair used asterisks.
00:06:43.636 --> 00:06:54.079
So legal is what this PR crisis is all about, which is the reason why I asked Emily D Baker to join me to discuss the allegations against Lizzo, her response and the potential impact on her brand.
00:06:54.079 --> 00:07:03.831
So we're going to discuss the allegation, the mixed reactions, the legal battle and how it's unfolding, and also the public perception and the legal maneuvers.
00:07:04.634 --> 00:07:09.529
Now, before I get to the interview, I did receive this question in my PR confidential community.
00:07:09.529 --> 00:07:10.735
You can find that at five.
00:07:10.735 --> 00:07:12.440
Dot me, slash Molly McPherson.
00:07:12.440 --> 00:07:18.610
It is my free hangout where you can ask me questions and I will pull.
00:07:18.610 --> 00:07:25.360
I will also drop a podcast early.
00:07:25.360 --> 00:07:25.721
There.
00:07:25.721 --> 00:07:29.252
I'll answer any question that you have about PR.
00:07:29.252 --> 00:07:30.033
So join it.
00:07:30.033 --> 00:07:30.675
It's free.
00:07:31.255 --> 00:07:40.050
And the question asked was this given the recent lawsuit filed against Lizzo by three of her former dancers alleging sexual harassment and a hostile work environment.
00:07:40.050 --> 00:07:45.593
What could be the potential legal and public relation implications for Lizzo?
00:07:45.593 --> 00:07:55.879
And I answered that question on the site by saying hey, you just have to listen to this podcast because Emily D Baker is going to jump in the fray with us.
00:07:55.879 --> 00:07:59.247
But before we do, I know what you're wondering.
00:07:59.247 --> 00:08:05.870
Well, what did Molly McPherson have to say on NBC News Now about the PR response?
00:08:05.870 --> 00:08:11.206
Here we go, whole.
00:08:11.206 --> 00:08:14.134
Why did I say whole on the air?
00:08:14.134 --> 00:08:16.579
To be honest, it just came to me.
00:08:16.579 --> 00:08:20.411
I had my quote down pat, but I don't think I had the ending.
00:08:20.411 --> 00:08:27.690
So, out of thin air, I pull whole, but Lizzo is certainly in one, so let's see how she can dig her way out of it.
00:08:28.211 --> 00:08:32.265
Here's my interview with legal expert Emily D Baker.
00:08:32.265 --> 00:08:37.721
My thanks to Emily D Baker for sharing her legal wisdom.
00:08:37.721 --> 00:08:39.625
Again, you can find her at Emily Baker.
00:08:39.625 --> 00:08:45.201
My thanks to Emily D Baker for sharing her legal wisdom.
00:08:45.201 --> 00:08:48.470
Again, you can find her at EmilyDBakercom.
00:08:48.470 --> 00:08:52.181
Also on YouTube, patreon and all the socials.
00:08:52.562 --> 00:08:57.538
And again, if you have any questions for me, you can reach me at the PR confidential community.
00:08:57.538 --> 00:09:02.495
It's a free resource to you, the listeners and followers, to ask me your questions.
00:09:02.495 --> 00:09:03.577
Any PR question.
00:09:03.577 --> 00:09:05.524
Go ahead and ask it Now.
00:09:05.524 --> 00:09:20.426
In every podcast, I include one indestructible PR tip, and it is this never forget the power of public sentiment, particularly when you're going through an issue or time of crisis, and it could be legal as well.
00:09:20.426 --> 00:09:31.809
The public, your public, your stakeholders they are always, always looking for accountability, even if it's just a smidge of it.
00:09:31.809 --> 00:09:39.893
We know, in the face of legal issues, your legal liabilities are strong, and that can be first and foremost but full deniability.
00:09:39.893 --> 00:09:47.034
It may give you your legal out, but it almost guarantees you will also be out with your people.
00:09:47.034 --> 00:09:49.886
That's all for this week on the podcast.
00:09:49.886 --> 00:09:50.910
Thanks for listening.
00:09:50.910 --> 00:09:51.833
Bye for now.