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Aug. 1, 2023

252: Behind Closed Doors: Unraveling the PR Spin of Celebrity Affairs

252: Behind Closed Doors: Unraveling the PR Spin of Celebrity Affairs

Ever wondered how celebrities handle allegations of infidelity and the intricate dance of public perception? This episode might just quench your curiosity. We journey through the scandalous world of celebrity affairs, from the rumored affair of Ariana Grande and Ethan Slater to infamous cases like Tiger Woods, Brad Pitt, and former New York Governor Eliot Spitzer (with an unexpected e connection to a popular social media influencer you may know from TikTok.) Discover how these celebrities, with the help of their PR teams, maneuver through these crises, attempt to salvage their reputations, and sometimes even utilize these incidents for personal gain.

Throughout this episode, we'll also examine the historical context of celebrity affairs as we step back to that monumental and controversial relationship between Brad Pitt and Angelina Jolie. Remember when they met on the set of "Mr. and Mrs. Smith" while Brad was still married to Jennifer Aniston? Based on a controversal interview, Pitt likely  would prefer you didn't. 

As we wrap up this episode, we leave you with a thought-provoking perspective on the world of celebrity affairs. Unmask the truth behind these scandals, understand the role of power, fame, reputation, and money in relationships, and consider the importance of public apology and atonement. Navigate the messy world of celebrity affairs with us and get a unique insight into the strategies employed to manage public perception. Remember, this episode is not an endorsement of infidelity, but an exploration of its PR spin in the celebrity world. 

Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions!

Follow Molly for daily updates and more PR insights:

© 2024 The PR Breakdown with Molly McPherson

Chapters

00:00 - Navigating Celebrity Affairs and PR Spin

05:22 - Celebrity Affairs and Relationship Patterns

16:32 - Celebrity Scandals and Public Apologies

25:23 - Celebrity Affairs and Public Atone

32:35 - Celebrities and Admitting Affairs

41:24 - Building a Reputation in Messy World

Transcript
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00:00:00.862 --> 00:00:20.963
When it comes to the tangled web of celebrity relationships, people love to follow every twist and turn, but the court of public opinion becomes like a magnifying glass and starts scrutinizing every single move when things go sideways, like in these cases.

00:00:20.963 --> 00:00:29.771
New Couple Alert Ariana Grande is dating her wicked co-star, ethan Slater, a source telling ET.

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They have a lot in common and have a lot of fun.

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I was unfaithful, I had affairs, I cheated.

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The couple met on the set of the hit movie Mr and Mrs Smith in 2004, and the rest was basically history.

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They immediately started dating because of their undeniable chemistry, even though Brad was actually married to Jennifer Aniston at the time.

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I'm here today to again apologize for the personal mistakes I have made and the embarrassment I have caused.

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I make this apology to my neighbors and my constituents, but I make it particularly to my wife Huma.

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Adam Levine, speaking out after an Instagram model accuses him of cheating on his wife, beatty Prinslew.

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Essentially, I was having an affair with a man who's married to a Victoria's Secret model.

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Next on the list, this recent revelation that Broadway actor Ethan Slater I know, who has stirred it up with pop singer Ariana Grande.

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So now social media, the press TikTok, is abusing.

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Everyone likes a good scandal, me included.

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Let's chat about messy, messy celebrity affairs and the PR spin that people use to deny them.

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Welcome to the Indestructible PR Podcast, where we use current events and test media and PR strategies to help prevent or manage a crisis and build an indestructible reputation.

00:02:01.552 --> 00:02:18.007
In this episode, let's explore the delicate dance of public perception and the challenges that many celebrities face when their personal lives are thrust into the spotlight over a messy, messy affair.

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So let's discuss how navigating these celebrity affairs require a fine balance of honesty, authenticity and a little bit of discretion so it doesn't ruin their career.

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Disclaimer I think it's fair to say that anyone can use these lessons, though it is not advised to need them.

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The alternative title for this podcast episode how to Survive a Celebrity Affair lessons from Ariana Grande and Ethan Slater.

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Now I could have recorded an entire podcast around these two.

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But I know a lot of people listening right now.

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When they hear the name Ethan Slater they go what, who is this person?

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Go ahead, if you're at your desk right now, just jump it into the goog and see the results.

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And then look at that and go hmm, Celebrity affairs are nothing new In Hollywood.

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They go way, way back.

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They cause a lot of damage.

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Back in the day before we had serious tabloid press, everywhere in social media and everybody holding a phone, it was a lot easier for publicist and managers to hide these covert relationships.

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But nowadays it is very, very difficult for anyone to get away with anything, whether you're a celebrity or not, tracking technology and phones and everyone knowing everyone's business and GPS and ring cameras and all of it.

00:03:41.993 --> 00:03:46.750
Anyone could be exposed at any moment and it can cause a lot of damage to a reputation.

00:03:46.750 --> 00:03:57.324
So, whether it's a one night stand or a long term relationship, cheating on your spouse or your partner, although never, ever advised, usually has serious consequences to a personal and professional life.

00:03:57.324 --> 00:04:05.324
So how does one handle an aftermath of a public infidelity scandal without losing fans, your friends or your career?

00:04:06.039 --> 00:04:08.568
Here's the point where I will add another disclaimer.

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I am by no means recommending, suggesting forgiving the act of cheating on a partner or a spouse.

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I'm looking at this not as a playbook for how to get out of it.

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No, I'm looking at it more from curiosity, tracking how people respond.

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After all, this is what I do.

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I'm always looking for responses because public relations is always tied in to human relations, and how humans react when they are on the spot will forever fascinate me, for a very meta reason.

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Now, how do celebrities navigate the PR when it comes to these types of affairs or cheating scandals?

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Before we get into the actual couples themselves, let's just talk about why do celebrities have affairs?

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What's the reason behind it?

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Now, obviously there's a lot of factors involved.

00:05:00.387 --> 00:05:01.550
We don't know what they are.

00:05:01.550 --> 00:05:02.745
I don't know what they are.

00:05:02.745 --> 00:05:06.930
I'm not personally involved in these types of matters, but I certainly follow them.

00:05:07.319 --> 00:05:14.923
But it's easy to assume that in just relationships in general, you have two personalities, you have compatibility, you have communication.

00:05:14.923 --> 00:05:16.367
Is it good, is it bad?

00:05:16.367 --> 00:05:22.086
We have measures of satisfaction I'll just leave it at that and then we just have people who are bored out of their minds.

00:05:22.086 --> 00:05:36.187
So having an affair is not just exclusive to celebrities, but celebrities have something a little bit different because they have a higher level of power and fame and likely money and some combination thereof.

00:05:36.187 --> 00:05:39.487
There's also the piece of the reputation.

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If your current partner matching the current partner and the partner going after, are they a high mate value add.

00:05:48.091 --> 00:05:52.024
In other words, are they dating up, are they dating down?

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See Ariana Grande and Ethan Slater and by no means I'm not dunking on either one of them.

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I'm especially not dunking on Ethan.

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We will get back to him.

00:06:01.447 --> 00:06:13.406
But when you read about this latest scandal you go huh, huh, it makes sense, yet sometimes it doesn't All right.

00:06:13.406 --> 00:06:20.011
So now, when we get into the celebrity world, the celebrity mind, I'm gonna make a broad generalization here.

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In many cases we're talking about men who are leaving wives to go off and have these affairs.

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And why would they do it?

00:06:27.230 --> 00:06:31.766
Okay, this is what my quick research says in just my brain common sense One.

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They like the thrill of the chase, the risk takers.

00:06:34.553 --> 00:06:43.632
They perhaps prefer to find a partner or someone where they don't need accountability, they don't need to answer to someone.

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Maybe they're feeling underappreciated.

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Maybe they're feeling neglected.

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Maybe they're ignored in their current relationship, they're bored in it, they feel like a prop, they don't feel special anymore.

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They don't feel attractive, they don't feel desired, until someone comes along to make them feel that way.

00:07:04.324 --> 00:07:09.113
Now, of course, these are not reasons to justify our excuse having an affair.

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I know 99.9% of the people listening to this podcast episode right now they're not celebrities.

00:07:15.052 --> 00:07:16.529
Oh, there may be celebrities out there.

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Do not have affairs.

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Do not follow these playbook, because I'm just gonna give you a little highlight right now bottom line, up front.

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No one has really done it.

00:07:25.589 --> 00:07:31.232
Well, no one really has written the playbook on this, so that's why I wanted to look into it.

00:07:31.625 --> 00:07:38.235
Okay, now there is risk to having affairs for celebrities in the past.

00:07:38.235 --> 00:07:42.874
Like you think back all the movies LA Confidential, gosh I love that movie.

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That was when Russell Crowe was oh God, he was so cute back then.

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But you think about blackmail.

00:07:47.870 --> 00:07:49.951
You think about legal troubles.

00:07:49.951 --> 00:07:56.730
You just think about the reputation hit that people take again mostly guys, but not that women don't do it.

00:07:56.730 --> 00:08:06.014
Because if we're looking at Ariana Grande and Ethan Slater, so these two reportedly have had an affair while they're filming the movie adaptation of Wicked.

00:08:06.014 --> 00:08:08.814
Now, I didn't even know that they were doing this.

00:08:08.814 --> 00:08:13.074
I had certainly heard about the affair, but I didn't know that they were filming this movie, wicked.

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I remember reading that book with my book club years and years ago and I struggled so mightily to get through that book.

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And then I remember when Wicked was doing their national tour before they hit Broadway and I thought how did they turn that absolutely boring book into a Broadway musical?

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And look at it now it's killing it and now it's a movie.

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Now it's a movie and it's not.

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It ain't boring, that is for sure.

00:08:36.325 --> 00:08:41.157
Now, ariana Grande she has a history of being with men.

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I'm not gonna go deep into it, but the rap on her.

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She's dated a lot of people.

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I mean, she's a pop singer, she's a pop star.

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Part of the whole appeal in the publicity behind it is who you're dating.

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So she has been dating for a while.

00:08:53.232 --> 00:08:59.952
So her first relationship or record that I saw with Graham Phillips, that was in 2008, when she was only 15 years old.

00:08:59.952 --> 00:09:03.654
So they were both in the Broadway musical 13.

00:09:03.654 --> 00:09:08.951
Ah, the through line starts there and it will come all the way to the end.

00:09:08.951 --> 00:09:13.572
Okay, then she was dating someone else, a YouTube star, who she met on Twitter.

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Then there was another guy named Nathan Sykes.

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She collaborated on a song with them.

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Okay, we're continuing the through line.

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And then she started dating a rapper, big Sean, who was in a relationship.

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You can call me out on this one.

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I don't think they were engaged yet.

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They were dating.

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And then they became engaged the late Glee star, naya Rivera.

00:09:31.825 --> 00:09:39.993
So in her book Sorry, not Sorry she recounted how she found Ariana Grande in his home while they were still dating.

00:09:39.993 --> 00:09:44.135
So she didn't name Ariana Grande in her book.

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She said Shmariana Shmande in her book.

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Well Done, she spoke with a lawyer.

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Then she dated a backup dancer.

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Then there was Mac Miller.

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So he is we're gonna call him a rapper.

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That's who I associate her dating.

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They broke up.

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He died of a drug overdose.

00:10:01.549 --> 00:10:02.909
Then she went to Pete Davidson.

00:10:02.909 --> 00:10:06.414
Pete Davidson was dating Kazi David, larry David's daughter.

00:10:06.414 --> 00:10:12.490
Mac Miller was dating someone as well, and then now she was just broke their relationship with Dalton Gomez.

00:10:12.490 --> 00:10:14.669
It was a real estate agent.

00:10:14.669 --> 00:10:15.750
So the through line there.

00:10:15.750 --> 00:10:17.591
So we're not gonna blame everything on Ethan Slater.

00:10:17.591 --> 00:10:19.792
We're gonna set the table how it should be set.

00:10:19.985 --> 00:10:26.134
That Ariana Grande has let's just call it a pattern here when it comes to how she falls into this relationship.

00:10:26.134 --> 00:10:30.912
She falls into them with collaborators, singers, rappers, artists.

00:10:30.912 --> 00:10:32.831
She has a real estate agent thrown in there.

00:10:32.831 --> 00:10:36.030
Maybe she was just trying to go normal, but she gets entangled in these.

00:10:36.030 --> 00:10:40.166
She goes after the unattainable and people do that People.

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There is risk and there is excitement in the chase when you can go after someone who's wholly unattainable.

00:10:46.195 --> 00:10:51.152
Now, ethan Slater so far has not made any public statement about this affair.

00:10:51.152 --> 00:11:04.572
Now, ethan Slater, he was in SpongeBob SquarePants Playing the role of SpongeBob SquarePants and it fits he's also playing the role of a munchkin, I believe, who falls in love with Glinda, who is Ariana Grande.

00:11:04.572 --> 00:11:11.452
Okay, and apparently the two of them were not really hiding their affection for each other during the rehearsals.

00:11:11.544 --> 00:11:23.453
Now, because of the writer's strike and the SAG strike, after the movie is on hold, now that comes into play in the public relations response because the studio doesn't have to determine.

00:11:23.453 --> 00:11:24.206
Oh, what do we do?

00:11:24.206 --> 00:11:25.552
Do we get rid of Ethan Slater?

00:11:25.552 --> 00:11:27.672
Do we just chuck the whole thing?

00:11:27.672 --> 00:11:27.865
Now?

00:11:27.865 --> 00:11:28.850
I don't think that's gonna happen.

00:11:28.850 --> 00:11:34.934
It puts the public response on pause because there isn't a risk while the movie is on hold.

00:11:34.934 --> 00:11:36.731
There's some risk, but not a lot of it.

00:11:36.731 --> 00:11:38.491
So he hasn't said anything.

00:11:38.764 --> 00:11:43.149
But according to sources, which these are the leaks he told his wife, lily J.

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Well, we met in high school.

00:11:44.453 --> 00:11:45.970
They've been together since high school.

00:11:45.970 --> 00:11:51.089
They had a son last November, but according to sources, he wanted to divorce a few days before.

00:11:51.089 --> 00:11:53.570
The media reported this relationship with Grande.

00:11:53.570 --> 00:11:55.892
Could be true, likely, not true.

00:11:55.892 --> 00:12:00.551
Other sources are claiming that Slater and Grande were both separated from their spouses.

00:12:00.551 --> 00:12:01.908
Now, that is a narrative.

00:12:01.908 --> 00:12:07.587
We hear a lot in these divorces that, oh, behind the scenes, we were already separated, not buying this one.

00:12:07.587 --> 00:12:13.514
So for those of you keeping score, ethan and Ariana Grande are no comment whatsoever.

00:12:13.725 --> 00:12:29.049
Now, who has commented via a friend or a publicist is Ethan Slater's wife, lily J, who was quote blindsided by this revelation about her husband, which was brilliant.

00:12:29.049 --> 00:12:33.015
I did a quick TikTok about that because it landed in page six as an exclusive.

00:12:33.015 --> 00:12:41.634
So that means Lily J knows someone, or knows someone who knows someone that understands PR, and they just drop it to page six, which is New York Post's gossip comb.

00:12:41.634 --> 00:12:42.515
So there we go.

00:12:42.515 --> 00:12:43.157
So that was nice.

00:12:43.157 --> 00:12:44.330
So she has already framed it.

00:12:44.330 --> 00:12:46.152
Ethan and I did not talk about this.

00:12:46.152 --> 00:12:47.871
I was blindsided.

00:12:47.871 --> 00:13:10.815
All right, moving along Now, certainly, depending on where you fall, age-wise, generation-wise, some of these affairs, these scandals, you're going to remember, some you may not Now again, if we're looking for through lines of what people do or if there is a playbook and one that should not be followed, there is always a denial.

00:13:11.565 --> 00:13:29.989
There's some form of a denial, because every scandal that I have ever followed involving some alleged affair or fall out from an affair, there is always a narrative being pushed to see if they can get away with it, similar to oh, my wife and I discussed this before it went public.

00:13:29.989 --> 00:13:38.294
There's always a narrative of oh, there were other problems, or touching on, things weren't great at home.

00:13:38.294 --> 00:13:42.988
Kind of the Ben Affleck sitting down with Howard Stern when he was discussing.

00:13:42.988 --> 00:13:51.653
He was on a marathon interview with Howard Stern during the pandemic and he was doing promotion for an upcoming movie and he was discussing his marriage to Jennifer Garner.

00:13:51.653 --> 00:13:54.933
Now he isn't quote, there's an asterisk on him.

00:13:55.384 --> 00:13:58.634
That relationship did not break up over an affair per se.

00:13:58.634 --> 00:14:02.293
It was really the incompatibility of their lifestyles.

00:14:02.293 --> 00:14:09.456
Ben struggled with addiction and Blind Gossip would say that he's had multiple, multiple, multiple affairs.

00:14:09.456 --> 00:14:13.711
So I think any reasonable person could look at that relationship and know what Jennifer Garner was dealing with.

00:14:13.711 --> 00:14:18.312
But because Ben Affleck deals with addiction, reasonable people can assume why that was happening.

00:14:18.312 --> 00:14:34.250
But he made a comment during that very long interview where he had stated that Jennifer Garner he just said he couldn't live in it anymore, he was almost casting her in this kind of boring life and that he was so miserable in his marriage that he had to leave his marriage.

00:14:34.544 --> 00:14:38.754
Now, even when I was listening to that and I was watching it, I knew he didn't mean that.

00:14:38.754 --> 00:14:42.529
He was mostly talking about his struggles and how much he was suffering.

00:14:42.529 --> 00:14:48.511
But it came out in a way where it looked like he was blaming Jennifer Garner and he got a lot of pushback for that.

00:14:48.511 --> 00:14:49.629
And I don't think he was.

00:14:49.629 --> 00:14:54.015
But that shows why the blaming narrative just doesn't work.

00:14:54.015 --> 00:15:01.053
People can see right through it and in many cases they just do it, I think, because they're gonna roll the dice, see if it works.

00:15:01.053 --> 00:15:08.745
They know it's not gonna work, but if you put that type of narrative out there, maybe you can just kind of squeeze through All right.

00:15:08.745 --> 00:15:11.592
So let's start jumping into some of the celebrities.

00:15:11.592 --> 00:15:34.245
If you remember the first one, john Mulaney I recently did a podcast about John Mulaney because he came out with a new Netflix comedy special titled Baby J and I had stated on my TikTok post and now on Instagram as well that I believe that Baby J was his official public statement for his divorce.

00:15:34.725 --> 00:15:45.225
Because what happened is John Mulaney made a lot of money as a comedian, in part talking about his relationship and then his marriage to Anna Marie Tendler.

00:15:45.225 --> 00:15:51.214
She is a photographer and artist, she was a lampshade designer.

00:15:51.214 --> 00:16:01.110
She's kind of one of these cool hip chicks and they had real kind of cool hip relationship because he always talked about her, you know, in his bit, and they had a dog, petunia.

00:16:01.110 --> 00:16:12.908
But then things went real sideways for John Mulaney when it was revealed that he and Olivia Munn were together and the timeline was very, very messy.

00:16:12.908 --> 00:16:26.221
Now the reason why we know that he cheated on his wife, anna Marie Tendler, with Olivia Munn is because Olivia gave birth to their son in November of 2021.

00:16:26.221 --> 00:16:31.736
So the timeline was not working out for him at all, so he received a lot of blowback.

00:16:32.264 --> 00:16:35.909
Now what do these people do when they are caught?

00:16:35.909 --> 00:16:39.375
We have sources dropping like crazy.

00:16:39.375 --> 00:16:45.384
This is why I don't think we have official statements anymore, because we're just going to use we're going to do blind gossip.

00:16:45.384 --> 00:16:46.184
We're going to drop to blind gossip.

00:16:46.184 --> 00:16:51.702
We are going to have friends of friends, unnamed sources that are going to put narratives in there.

00:16:51.702 --> 00:16:58.245
Now some sources are saying about Mulaney that he had asked for a divorce from Tendler three months before he started dating Munn.

00:16:58.245 --> 00:17:00.089
Now we don't know this.

00:17:00.089 --> 00:17:01.110
Nobody knows this.

00:17:01.350 --> 00:17:08.244
He reportedly met Munn at church in Los Angeles, and she did support her hand by liking a tweet of his.

00:17:08.244 --> 00:17:14.321
She breadcrumbed him that's the term when he entered rehab for alcohol and drug abuse in December of 2020.

00:17:14.321 --> 00:17:15.244
So they definitely knew each other.

00:17:15.244 --> 00:17:26.144
Now, when this was revealed, this was also after the intervention that Mulaney had that he accounted in the Baby J special, which I think you should watch.

00:17:26.144 --> 00:17:29.471
It's not as funny as all those other specials out there, but it's good.

00:17:29.471 --> 00:17:30.653
It's definitely good.

00:17:30.653 --> 00:17:37.244
But again, I think it's just one big official public relations statement from John Mulaney to give context to why he did what he did.

00:17:37.244 --> 00:17:41.124
He blamed a lot of it on addiction, which I think is smart.

00:17:42.188 --> 00:17:46.118
Now Tendler, though, did share some of her feelings on Instagram.

00:17:46.118 --> 00:17:48.244
Like she was noted as saying it was a harsh and punishing year.

00:17:48.244 --> 00:17:53.256
She was trying to cope with the unfathomable loss of her relationship.

00:17:53.256 --> 00:17:56.102
She was thrown, she was blindsided.

00:17:56.102 --> 00:17:57.244
I mean she made that very, very clear.

00:17:57.244 --> 00:18:00.034
She was not giving him an inch.

00:18:00.034 --> 00:18:04.896
Mulaney and Tendler finalized their divorce in January of 2022.

00:18:04.896 --> 00:18:08.244
So that was five months after Mulaney initially filed.

00:18:08.244 --> 00:18:10.829
Now the details of the settlement are not known.

00:18:10.829 --> 00:18:25.048
I mean, we know that she has the house in Connecticut, but John Mulaney, he did Baby J and now you can see Malcolm, baby Malcolm and Olivia and John as the happy family, and Ann Marie, I know, is dating someone new.

00:18:25.048 --> 00:18:27.471
But a lot of people haven't forgotten that.

00:18:27.471 --> 00:18:31.719
Based on the replies on that TikTok, a lot of people are still mad at John Mulaney.

00:18:33.746 --> 00:18:42.862
All right, another one going even further back in time, woo, do you remember Thanksgiving weekend 2000?

00:18:42.862 --> 00:18:44.025
Oh gosh, 2009,.

00:18:44.025 --> 00:18:46.367
I believe I'm going to have to fact check this one.

00:18:46.367 --> 00:18:55.700
I'm sorry, I think it is 2009, when the most popular golfer in the world was fleeing his home and his wife came after him with a golf club and shattered windows.

00:18:55.700 --> 00:19:02.797
Oh, my goodness, I remember it Clear as day because it was Thanksgiving weekend.

00:19:02.797 --> 00:19:04.019
I was on the Jersey Shore.

00:19:04.019 --> 00:19:07.453
I was supposed to work on the Friday after Thanksgiving down in DC.

00:19:07.453 --> 00:19:14.453
I couldn't get down to DC and I was calling my co-worker Alicia, like you need to cover for me While I was gripped by the Tiger Woods story.

00:19:14.453 --> 00:19:17.502
I mean, talk about a story that really got me interested in spin.

00:19:17.502 --> 00:19:18.244
It was that story.

00:19:18.244 --> 00:19:24.601
So Tiger Woods was trying to control this narrative, but every the press descended on his house in Florida.

00:19:24.601 --> 00:19:29.172
The helicopters were over his house oh my gosh, it was Wow.

00:19:29.172 --> 00:19:31.176
That was quite the spectacle.

00:19:34.886 --> 00:19:39.798
Now, when Tiger Woods was found out now he had an affair with do you remember the name?

00:19:39.798 --> 00:19:47.737
Go ahead, say it out loud Rachel Yucatel, who's boyfriend the first time we had heard of her was 9-11.

00:19:47.737 --> 00:19:49.000
Her boyfriend died in 9-11.

00:19:49.000 --> 00:19:51.244
That was the first time that we saw her, though we didn't know it was her.

00:19:51.244 --> 00:19:56.616
So he was married to his wife, elan, on Notre-Game Beautiful, beautiful woman.

00:19:56.616 --> 00:19:58.601
They had two kids, so cute.

00:19:58.601 --> 00:20:03.332
The younger one is a golfer now, so he did not cop to it.

00:20:03.853 --> 00:20:09.244
However, he did issue a general apology for his infidelity and misconduct.

00:20:09.244 --> 00:20:14.159
He had a press conference, and that happened in February 2010.

00:20:14.159 --> 00:20:22.244
So it was a couple months later, and in it he said quote I want to say to each of you, simply and directly I'm deeply sorry for my irresponsible and selfish behavior I engaged in.

00:20:22.244 --> 00:20:25.834
I know people want to find out how I could be so selfish and so foolish.

00:20:25.834 --> 00:20:35.419
People want to know how I could have done these things to my wife, elan, and to my children, and while I have always tried to be a private person, there are some things I wanted to say.

00:20:36.201 --> 00:20:43.212
And then he goes on to admit that he had been unfaithful to his wife with multiple women and that he Betrayed his core values and his family.

00:20:43.212 --> 00:20:46.425
He said he was unfaithful, he had affairs and then he cheated.

00:20:46.425 --> 00:20:51.625
He also said what he did was not acceptable and that he was the only person to blame.

00:20:51.625 --> 00:20:56.583
And then he said something that many do when they're called out on this and they have to have a press conference.

00:20:56.583 --> 00:21:01.594
He asked for forgiveness and understanding from his fans, his sponsors, his friends and his family.

00:21:01.594 --> 00:21:08.031
He said quote I asked you to find room in your heart to one day believe in me again.

00:21:08.031 --> 00:21:13.352
Now I think what most people believed is that he would cheat again.

00:21:13.352 --> 00:21:15.523
It's tiger woods now.

00:21:15.523 --> 00:21:17.147
They divorced in 2010.

00:21:17.147 --> 00:21:18.852
They were married for six years.

00:21:18.852 --> 00:21:28.092
They did release a joint statement when they were divorced and they said that they're sad that their marriage is over and they wish each other the best for the future, but they're going to raise their kids together.

00:21:28.839 --> 00:21:29.000
Now.

00:21:29.000 --> 00:21:34.229
What Sets apart tiger woods from other celebrities and stars is okay.

00:21:34.229 --> 00:21:35.151
He had a press conference.

00:21:35.151 --> 00:21:38.924
Back then, in 2009, people had press conferences.

00:21:38.924 --> 00:21:41.650
We had local television, we had national, we had cable television.

00:21:41.650 --> 00:21:44.541
People expected Press conferences.

00:21:44.541 --> 00:21:49.032
This is the time when everyone converged in one place to hear the story.

00:21:49.032 --> 00:21:51.923
Now, we did have In 2010.

00:21:51.923 --> 00:21:54.021
We did have twitter, you know.

00:21:54.021 --> 00:21:57.359
Certainly we had facebook, but we weren't as driven by social media news.

00:21:57.359 --> 00:21:59.384
This was a cable news event.

00:21:59.806 --> 00:22:07.692
The big reason why he had to come out and apologize and admit he didn't want to, the reason why tiger woods had to admit is because all the women he had affairs with came out.

00:22:07.692 --> 00:22:09.144
They completely outed him.

00:22:09.144 --> 00:22:09.807
He had no choice.

00:22:09.807 --> 00:22:12.949
But it's a matter of what was at stake for him.

00:22:12.949 --> 00:22:16.769
It's not just celebrity for tiger woods and how people feel about him.

00:22:16.769 --> 00:22:20.332
You know, reasonable people can assume Okay, tiger woods, he's on the road.

00:22:20.332 --> 00:22:21.798
This is a professional athlete.

00:22:21.798 --> 00:22:22.339
Have affairs?

00:22:22.339 --> 00:22:25.153
Yeah, okay, maybe, but it's with his sponsors.

00:22:25.153 --> 00:22:26.380
It's when it comes to money.

00:22:26.380 --> 00:22:32.169
He sponsors do not want to sponsor Men who cheat and are bad to their wives.

00:22:32.169 --> 00:22:36.090
So we had to clean the slate on that to protect the sponsorship.

00:22:36.090 --> 00:22:42.830
Now let's move on to someone who didn't have a sponsorship to protect, but he did have to protect his reputation and that was brad pit now.

00:22:43.299 --> 00:22:59.634
He never officially confirmed that he left jennifer aniston from friends for angeline and jolly, but he did admit that he fell in love with jolly on the set of the film they were shooting together, mr and mrs Smith, and they were filming during his marriage to jennifer aniston.

00:22:59.634 --> 00:23:19.631
In a 2008 interview with rolling stone, pitt said in the interview again, not an official statement, but just kind of slid it into an interview Quote what people don't understand is that we filmed brackets, mr Mrs Smith, for a year we were still filming after jenn and I split up even then.

00:23:19.631 --> 00:23:22.140
It doesn't mean that there was some kind of dastardly affair.

00:23:22.140 --> 00:23:22.821
There wasn't.

00:23:22.821 --> 00:23:25.167
I'm very proud of the way that it was handled.

00:23:25.167 --> 00:23:26.271
It was respectful.

00:23:26.271 --> 00:23:45.678
If someone I don't know me were to read between the lines of that statement he is Framing again, creating this narrative that he was with angelina during the marriage, while they were married and even after they split up.

00:23:45.678 --> 00:23:52.009
In other words, it wasn't some event that just shook everything and everything fell apart.

00:23:52.009 --> 00:23:54.795
No, everything went along just fine.

00:23:55.420 --> 00:24:01.032
And when he said there wasn't some kind of affair, he said a dastardly affair.

00:24:01.032 --> 00:24:05.123
That's probably his way to not lie In his mind.

00:24:05.123 --> 00:24:12.700
Brad Pitt did a dance in his mind with his conscience and said, okay, I'm not going to call this affair, I'm going to call this that I just I fell in love with angeline and jolly.

00:24:12.700 --> 00:24:14.905
I mean, it happened to be married, but you know what?

00:24:14.905 --> 00:24:19.989
Maybe it wasn't a great marriage, but I love her, so it's not dastardly, this is love.

00:24:19.989 --> 00:24:23.929
I mean, brad pitt said he was very proud of the way that it was handled.

00:24:23.929 --> 00:24:25.432
It was respectful.

00:24:25.432 --> 00:24:27.623
Again, it wasn't.

00:24:27.623 --> 00:24:28.503
It wasn't.

00:24:28.585 --> 00:24:33.013
Even jennifer anison had to come out and said that and said that brad pitt was missing a sensitivity chip.

00:24:33.013 --> 00:24:35.503
He wasn't missing a sensitivity chip.

00:24:35.503 --> 00:24:39.292
What he had in there was a chip that told him how to get around it.

00:24:39.292 --> 00:24:45.423
He knew he was being insensitive because that was the lesser of the evils Insensitive he's like.

00:24:45.423 --> 00:24:46.023
I'll take it.

00:24:46.023 --> 00:24:51.769
I will take it, but I'm not going to admit to destroying Rachel green from friends, who everybody loved.

00:24:52.420 --> 00:24:54.246
Now, what did he do in 2011?

00:24:54.246 --> 00:24:56.070
Well, something similar that ben afleck did.

00:24:56.070 --> 00:25:03.211
He seemed to imply that his marriage to anison was boring and unfulfilling, sparked a bit of backlash from anison's fans.

00:25:03.211 --> 00:25:09.211
So he told parade magazine quote I spent the 90s trying to hide out, trying to duck the full celebrity cacophony.

00:25:09.211 --> 00:25:14.352
I started to get sick of myself sitting on a couch holding a joint, hiding out.

00:25:14.352 --> 00:25:16.138
It started feeling pathetic.

00:25:16.138 --> 00:25:22.747
It became very clear to me that I was intent on trying to find a movie about an interesting life, but I wasn't living an interesting life myself.

00:25:23.167 --> 00:25:27.165
I think that my marriage Bracket to anison had something to do with it.

00:25:27.165 --> 00:25:32.983
Trying to pretend the marriage was something that it wasn't ouch, it's full blame.

00:25:32.983 --> 00:25:35.123
He's blaming jennifer aniston.

00:25:35.123 --> 00:25:36.787
He's blaming drugs.

00:25:36.787 --> 00:25:38.349
He's blaming boredom.

00:25:38.349 --> 00:25:42.646
He's blaming celebrity, but he's also blaming aniston.

00:25:42.646 --> 00:25:51.784
Pitt later clarified his statement and he said that he meant no disrespect to aniston, who he called quote an incredibly giving, loving and hilarious woman.

00:25:51.784 --> 00:26:01.359
And quote he also added quote it greeds me that this was interpreted this way Jen is an incredibly giving, loving and hilarious woman who remains my friend.

00:26:01.359 --> 00:26:04.449
It is an important relationship I value greatly.

00:26:04.449 --> 00:26:05.290
End, quote.

00:26:05.290 --> 00:26:06.963
Now who is he blaming?

00:26:06.963 --> 00:26:08.087
He's blaming the public.

00:26:08.087 --> 00:26:19.951
He's blaming the public that we would actually think that he was disrespecting jennifer aniston, which he was, because he was using her as a blame mechanism to get out of the affair that he was having with angeline and jolly.

00:26:19.951 --> 00:26:22.282
Now Panistin.

00:26:22.282 --> 00:26:23.607
I'm just gonna leave it.

00:26:24.421 --> 00:26:31.828
Aniston Pitt announced their separation in january of 2005 after four and a half years of marriage, so there's probably some illegal dancing in there.

00:26:31.828 --> 00:26:38.050
They did release a joint statement saying, quote we would like to announce that after seven years together, we've decided to formally separate.

00:26:38.050 --> 00:26:52.364
For those who followed these sorts of things, again blaming people like us, we would like to explain that our separation is not the result of any of the speculation reported by the tabloid media and quote so, in other words, he's dodging it.

00:26:52.364 --> 00:26:59.946
He dodged, dodged, dodge, because he's not naming what the speculation was, but of course everybody knows what it was.

00:26:59.946 --> 00:27:02.432
He had an affair with angeline and jolly.

00:27:02.432 --> 00:27:07.952
Angeline and jolly was a little ariana grande like because she did the same thing to billy bob thorton.

00:27:07.952 --> 00:27:13.700
His girlfriend, laura derm, was quoted as saying she well loose quote.

00:27:13.700 --> 00:27:21.165
I don't have it in front of me, but she said I went off to film a movie and when I got back my boyfriend was engaged Into angeline and jolly.

00:27:21.165 --> 00:27:23.145
So now, pitton, jolly.

00:27:23.186 --> 00:27:31.220
Their relationship went public in 2005 when they were photographed with jolly's adopted son, and then they adopted more kids and then they got married.

00:27:31.220 --> 00:27:35.852
They're separated and now they're going through a horrible, horrible, horrible divorce.

00:27:35.852 --> 00:27:40.171
Jennifer annison is in the bird seat right now saying huh, told you so.

00:27:40.171 --> 00:27:42.685
Now those two have acted kind of buddy buddy.

00:27:42.685 --> 00:27:44.791
So she's publicly forgiving him.

00:27:44.791 --> 00:27:47.587
So you got to give her, got to give her credit for that.

00:27:48.009 --> 00:27:50.448
But brad pitt, he's still coming out.

00:27:50.448 --> 00:27:51.980
He's in all these different movies.

00:27:51.980 --> 00:27:52.161
He's.

00:27:52.161 --> 00:27:55.700
He's doing okay, though he is on the down low on a lot of things.

00:27:55.700 --> 00:27:59.270
You don't see him out there a lot doing a lot of off the cuff things.

00:27:59.270 --> 00:28:12.080
Everything is scripted that he is doing because he cannot go off script, because his reputation is still tenuous While they're still going through this divorce, because there's a lot that neither one of them probably want leaked out there, which is a shame.

00:28:12.080 --> 00:28:17.964
I mean brad pitt now Jonah Hill, like two people destroyed one of my favorite movies, money ball.

00:28:19.067 --> 00:28:22.769
Okay, now for this next affair, which is going to be the last affair.

00:28:22.769 --> 00:28:27.913
I'm going into the political realm and focusing on a governor of New York.

00:28:27.913 --> 00:28:29.209
Which governor of New York?

00:28:29.209 --> 00:28:29.926
I don't know.

00:28:29.926 --> 00:28:33.705
It's like a head scratcher, right, but let's settle on Governor Elliot Spitzer Now.

00:28:33.705 --> 00:28:39.453
He was sworn into office in 2007, and he came in hot to that position.

00:28:39.453 --> 00:28:41.271
He wanted everyone to know.

00:28:41.271 --> 00:28:44.094
It was like a take no prisoners approach.

00:28:44.094 --> 00:28:46.291
I saw a quote from him.

00:28:46.291 --> 00:28:56.894
He was telling this to a New York state assembly member quote listen, I'm an F and steamroller and I'll roll over you and anybody else.

00:28:56.894 --> 00:28:58.766
Okay, you getting a sense of this guy Now?

00:28:58.945 --> 00:29:01.515
I remember reading the New York tabloids back then.

00:29:01.515 --> 00:29:02.951
So I was fascinated by Spitzer.

00:29:02.951 --> 00:29:14.936
And I was just as fascinated when it was revealed that he had been conducting these clandestine tris over several years with women who worked for a service.

00:29:14.936 --> 00:29:16.490
What type of service?

00:29:16.490 --> 00:29:18.469
Like a call service?

00:29:18.469 --> 00:29:20.233
Like a prostitution service?

00:29:20.233 --> 00:29:22.451
So he was outed.

00:29:22.451 --> 00:29:24.192
And do you remember what the girl's name is?

00:29:24.192 --> 00:29:34.509
This is a very interesting fact Ashley Alexandra Dupree, which, if memory serves I did not Google this, but I'm going back in time I don't think that's her real name.

00:29:34.509 --> 00:29:37.008
Do you think it's a great name?

00:29:37.008 --> 00:29:45.816
But the New York city tabloids went wild I think I read the New York Post every single day when this happened and Dupree got her own column.

00:29:45.816 --> 00:29:47.813
So she leveraged the heck out of this.

00:29:47.813 --> 00:29:49.731
So why not go, girl?

00:29:50.424 --> 00:29:53.494
So Spitzer had to resign shortly after these revelations.

00:29:53.494 --> 00:29:58.130
And do you remember him at the press conference with his wife Silda standing behind?

00:29:58.130 --> 00:30:06.354
Like the good wife, silda inspired the television show Juliana Margulies, cbs the good wife.

00:30:06.354 --> 00:30:13.614
Now, when Spitzer had to resign, he needed to come out with a press statement.

00:30:13.614 --> 00:30:20.731
Again, like Tiger Woods, he was bound by something His reputation mattered.

00:30:20.731 --> 00:30:25.933
He couldn't just walk away from this because one his ego needed to come back in some capacity.

00:30:25.933 --> 00:30:29.213
So he needed to put everything on the record.

00:30:29.213 --> 00:30:36.865
He needed to publicly atone, which is what he did, which, again, compared to other celebrities, they'll try and wriggle out of it Now.

00:30:36.865 --> 00:30:42.990
When he resigned, he apologized to his family, he apologized to the public.

00:30:42.990 --> 00:30:46.992
He talked about having private feelings.

00:30:46.992 --> 00:30:48.616
Does this sound familiar?

00:30:48.616 --> 00:30:50.412
Does it sound like Tiger Woods?

00:30:50.412 --> 00:30:59.352
I guarantee you, when his team was putting together a statement for Tiger Woods, yeah, they were researching this speech, without a doubt, this resignation speech.

00:30:59.352 --> 00:31:08.769
So he expressed remorse for betraying the trust of his constituents and his colleagues and said he hoped to, just like Tiger Woods, earn their forgiveness.

00:31:08.769 --> 00:31:13.730
And he was succeeded by Lieutenant Governor David Patterson in 2008.

00:31:13.730 --> 00:31:17.394
Elliott Spitzer he was on CNN for a while.

00:31:17.394 --> 00:31:19.010
He ran again for office.

00:31:19.010 --> 00:31:29.893
He's now pretty much a private citizen, but that was a scandal again that forced someone to come into the public, into the spotlight, and publicly atone for it and admit what happened.

00:31:30.744 --> 00:31:41.949
Now here's the fun fact, side note Ashley Dupree, who was the woman who Elliott Spitzer had a trist with and, if you remember he always had to wear the socks.

00:31:41.949 --> 00:31:46.712
Client number nine she is the stepmother of Alex Earl.

00:31:46.712 --> 00:31:48.189
Is that name familiar?

00:31:48.189 --> 00:31:51.273
She is this huge TikTok influencer.

00:31:51.273 --> 00:31:53.164
She has over 5.6 million followers.

00:31:53.164 --> 00:31:57.616
She just gave huge scholarship to the University of Miami.

00:31:57.616 --> 00:31:59.010
I mean, this girl's huge.

00:31:59.010 --> 00:32:00.349
How did she get so big?

00:32:00.349 --> 00:32:03.073
How does she know how to become famous?

00:32:03.073 --> 00:32:04.195
I don't know.

00:32:04.195 --> 00:32:18.595
I'm thinking that her mom, her stepmother, her mom actually is quite cute, but her mom was the collateral damage in her father's affair with Ashley Dupree, and now she's Alex Earl's stepmother full circle.

00:32:18.595 --> 00:32:22.554
So now let's come back to TikTok and Ethan Slater.

00:32:22.554 --> 00:32:34.455
Ethan Slater because we are now dealing with celebrity infidelity in 2023, it's a lot different than it was in the Tiger Woods, elliott Spitzer, anthony Wiener days.

00:32:35.045 --> 00:32:36.229
Even Arnold Schwarzenegger.

00:32:36.229 --> 00:32:42.932
He sat on the affair with his housekeeper that resulted in the birth of his son, joseph, who's the same age as the son Patrick.

00:32:42.932 --> 00:32:48.633
It took Arnold Schwarzenegger years to really come out and start talking about it and he admitted to it.

00:32:48.633 --> 00:32:53.334
He didn't deny it, but he talked about a certain shame in 2023.

00:32:53.334 --> 00:32:59.930
So we're becoming, even though we're still post-cancel culture, we are also becoming a more forgiving culture.

00:32:59.930 --> 00:33:07.692
I mean now, into 2023, we may still see celebrities denying affairs, but we also hear of celebrities admitting to them.

00:33:08.445 --> 00:33:22.876
I was tagged by a number of people when country singer Jimmy Allen publicly apologized to his estranged wife who was pregnant and he quote apologized for humiliating her with my affair End quote.

00:33:22.876 --> 00:33:29.193
He apologized to his children for being a quote poor example of a man and a father end quote.

00:33:29.193 --> 00:33:32.272
And he was working on becoming a better person.

00:33:32.272 --> 00:33:38.096
He also threw a little shade about how he was raised.

00:33:38.096 --> 00:33:46.729
So it was a way that he brought in his father and that he just was a product of his father's behavior, which I thought was interesting.

00:33:46.729 --> 00:33:51.291
It was a level of transparency and honesty that kind of helped his message here.

00:33:51.291 --> 00:33:59.614
Now, one thing he did not address was the sexual assault allegations that were made by his former manager, who did sue him for alleged assault and sexual abuse.

00:33:59.614 --> 00:34:06.715
So he claimed that he did have a consensual sexual relationship with the former manager but denied any claims of assault or abuse.

00:34:06.715 --> 00:34:12.074
But that was the last one that I could remember where they really came out and admitted it and got through it.

00:34:12.074 --> 00:34:21.612
So there's something there isn't there about admitting to an affair, but it's also understandable why someone wouldn't.

00:34:22.304 --> 00:34:27.829
Ethan Slater, whose job, whose role in the film might be sitting in the balance right now.

00:34:27.829 --> 00:34:33.967
Producers are probably looking at if we have to get rid of him if more is revealed which likely, not, it's likely.

00:34:33.967 --> 00:34:38.692
Ariana was just a one thing there that he had been faithful to his wife.

00:34:38.692 --> 00:34:40.070
That's what most people would think.

00:34:40.070 --> 00:34:42.211
But what would be the consequence?

00:34:42.211 --> 00:34:43.911
So I think he's going to sit on it for a while.

00:34:43.911 --> 00:34:47.387
He's probably talking with lawyers and trying to figure out what to do.

00:34:48.264 --> 00:34:54.965
But now, what do you do when you are caught in these types of affairs?

00:34:54.965 --> 00:34:56.695
You know when you are a celebrity.

00:34:56.695 --> 00:35:06.637
So let's look at it from the celebrity point of view, and if there are people out here that could I don't know see this as advice for themselves, well, go forth and do that.

00:35:06.637 --> 00:35:13.492
If it helps repair relationships, particularly to the people that you hurt, all right one.

00:35:13.492 --> 00:35:16.514
What you could do is a Jimmy Allen just acknowledge a situation.

00:35:16.514 --> 00:35:19.998
A celebrity is not ignoring the situation.

00:35:19.998 --> 00:35:33.534
If they do, it could lead to further speculation and damage, particularly if the allegations are true, like if you lie, you're going to be called out not only as a cheater but you're also a liar, which is, I guess, inherent.

00:35:33.534 --> 00:35:35.596
But you don't wanna add that on top of it.

00:35:35.596 --> 00:35:37.836
So it's good to own up to these actions.

00:35:37.836 --> 00:35:42.574
You wanna do it promptly, you wanna do it sincerely, like Ethan Slater right now.

00:35:42.755 --> 00:35:50.773
If I were his advisor I would tell him just to admit it Now he probably hasn't said anything because he's probably still in a relationship with Ariana Grande.

00:35:50.773 --> 00:35:53.275
So, like you know what the damage is already out there.

00:35:53.275 --> 00:35:56.556
Might as well enjoy this, but he has a window right now.

00:35:56.556 --> 00:35:58.215
He absolutely has a window of forgiveness.

00:35:58.215 --> 00:36:01.739
The film is not being recorded, production is on hold.

00:36:01.739 --> 00:36:07.838
He could admit like, oh my gosh, he had a lapse in judgment Because of Ariana Grande's past.

00:36:07.838 --> 00:36:10.431
People know this is what she does, this is what she does.

00:36:10.431 --> 00:36:11.737
She breaks up relationships.

00:36:11.737 --> 00:36:15.394
He could go back, he totally would get a pass, but he hasn't done it yet.

00:36:15.394 --> 00:36:16.934
So that would be own it.

00:36:17.010 --> 00:36:23.797
And if you know my Indestructible PR framework, own it, explain it, promise it definitely falls under step one, which is own it.

00:36:23.797 --> 00:36:28.318
This one falls under it as well, which is apologizing publicly and privately.

00:36:28.318 --> 00:36:30.172
You acknowledge a situation.

00:36:30.172 --> 00:36:33.141
A sincere, heartfelt apology is an order.

00:36:33.141 --> 00:36:36.775
You don't do the Brad Pitt and say what's everyone looking at?

00:36:36.775 --> 00:36:38.697
No, no, it's all good, everything's fine.

00:36:38.697 --> 00:36:40.376
No, my wife is just a snore.

00:36:40.376 --> 00:36:44.697
So the apology should be directed towards those directly affected.

00:36:44.789 --> 00:36:47.878
Like the wife, you have to admit the wife's name.

00:36:47.878 --> 00:36:51.559
You have to address what you did wrong.

00:36:51.559 --> 00:36:56.978
You want to talk about the shame that's also been put on your partner as well.

00:36:56.978 --> 00:37:00.431
Avoid at all costs justifications, brad Pitt.

00:37:00.431 --> 00:37:04.496
Focus on expressing your remorse and commitment to learning from the situation.

00:37:04.496 --> 00:37:09.052
Okay, so that's step one, step two and step three all in one step.

00:37:09.052 --> 00:37:13.338
There you want to take responsibility, take full responsibility for these actions.

00:37:13.338 --> 00:37:17.396
Do not blame others, do not pass the buck, do not minimize the issue.

00:37:17.849 --> 00:37:24.295
Brad Pitt, also, you can admit this is in the promise stage that you're gonna seek professional help.

00:37:24.295 --> 00:37:28.193
You're gonna work with a counselor, with a therapist, because it's a personal crisis.

00:37:28.193 --> 00:37:29.612
That's an out.

00:37:29.612 --> 00:37:33.114
It's not a full out, but you can admit it was a personal crisis.

00:37:33.114 --> 00:37:34.713
People have affairs.

00:37:34.713 --> 00:37:35.215
It's happened.

00:37:35.215 --> 00:37:37.356
It's not new in Hollywood.

00:37:37.356 --> 00:37:42.338
Certainly it shows a commitment to their growth and to the understanding and the reasons behind the actions.

00:37:42.338 --> 00:37:46.822
Like again, like Brad Pitt, people can see Angelina Jolie breaking up that marriage.

00:37:46.822 --> 00:37:50.518
He could have gone this way, he didn't, but God it paid off for him, right.

00:37:50.518 --> 00:37:52.295
It's probably not a really good example.

00:37:52.295 --> 00:37:54.173
Also, lay low for a while.

00:37:54.173 --> 00:37:55.498
We'll also call this a Brad Pitt.

00:37:56.110 --> 00:37:58.878
After you address the issue, you step out of the limelight.

00:37:58.878 --> 00:38:05.239
You can keep working because people still want to see you in movies, but you're not gonna be a publicity whore.

00:38:05.239 --> 00:38:06.835
You're not gonna be out there all the time.

00:38:06.835 --> 00:38:11.197
You're not gonna be on social media like boop boop boop, you know, doing Instagram posts and lives.

00:38:11.197 --> 00:38:13.898
No, you're just gonna keep it strictly professional.

00:38:13.898 --> 00:38:16.798
You're gonna engage in these restorative actions.

00:38:16.798 --> 00:38:23.199
You're gonna do things that are going to restore your image Community service, donations, public works.

00:38:23.199 --> 00:38:31.539
You wanna show your atonement and, if you can make it public, don't pander, don't make it obvious, but show that you really mean it.

00:38:31.539 --> 00:38:35.835
You know you are trying to reconcile something that you did and you want to seek forgiveness.

00:38:35.835 --> 00:38:40.858
Then you can have celebrities, can have this gradual return into public life.

00:38:40.858 --> 00:38:51.094
They'll start with like smaller, more low profile engagements like Casey Affleck Oppenheimer no publicity whatsoever.

00:38:51.134 --> 00:38:52.818
That Casey Affleck is in this movie.

00:38:52.818 --> 00:38:55.170
Now, he didn't just have an affair, though.

00:38:55.170 --> 00:38:57.675
He was accused of having an affair, he was accused of sexual assault.

00:38:57.675 --> 00:39:10.557
But Christopher Nolan gave Casey Affleck a pass to let him come back into acting, and did it with a huge blockbuster movie, and can I tell you it's pretty smart.

00:39:10.557 --> 00:39:12.514
It was pretty smart.

00:39:13.329 --> 00:39:17.356
How do you bring back someone who's been accused of sexual assault?

00:39:17.356 --> 00:39:20.398
You do this, you do this.

00:39:20.398 --> 00:39:23.315
I'm not forgiving Casey Affleck, but the guy won an Oscar.

00:39:23.315 --> 00:39:25.853
For goodness sake, for Manchester, by the sea.

00:39:25.853 --> 00:39:27.614
He needed to come back.

00:39:27.614 --> 00:39:29.635
I mean, hollywood felt like we gotta get this guy back.

00:39:29.635 --> 00:39:30.539
How are we gonna get him back?

00:39:30.539 --> 00:39:30.931
I don't know.

00:39:30.931 --> 00:39:38.630
You slide him into a blockbuster and Barbie's gonna win the war of the two and geez, brilliant, all right.

00:39:38.711 --> 00:39:39.815
And then you also.

00:39:39.815 --> 00:39:43.675
They're going to maintain consistency, so they wanna be consistent in their actions.

00:39:43.675 --> 00:39:55.039
So, if you are a Casey Affleck, if you are a Ben Affleck, if you are a Brad Pitt, if you are a Tiger Woods, whatever it is, you wanna be consistent in what you're doing.

00:39:55.039 --> 00:39:56.094
Are you giving back?

00:39:56.094 --> 00:39:58.297
Are you serving?

00:39:58.297 --> 00:40:01.798
Are you doing something that's for the greater good?

00:40:01.798 --> 00:40:03.735
You don't wanna do a one and done.

00:40:03.735 --> 00:40:09.097
You wanna be someone who looks like you've absolutely made that change.

00:40:10.030 --> 00:40:13.737
And then the last factor which I'm now putting out there publicly.

00:40:13.737 --> 00:40:32.032
That, I think, is one of the most critical factors in the rehabilitation of a reputation during a crisis, particularly after a crisis, and that is time People forgive, people forget People.

00:40:32.032 --> 00:40:38.400
For lack of a, I don't wanna sound crude about it, but people eventually don't live long.

00:40:38.400 --> 00:40:43.715
When time happens, when these stories happen, new kids are born.

00:40:43.715 --> 00:40:44.538
They grow up.

00:40:44.538 --> 00:40:46.978
Tiger Woods to a lot of Gen Z.

00:40:46.978 --> 00:40:48.353
Right now he's just a golfer.

00:40:48.353 --> 00:40:54.789
He's not a golfer who had a golf club thrown at him in his window, he's just a golfer Now.

00:40:54.811 --> 00:41:05.460
Granted, tiger Woods last relationship ended rather messy, but Arnold Schwarzenegger again the affair, the reveal with the housekeeper.

00:41:05.460 --> 00:41:06.313
That was years ago.

00:41:06.313 --> 00:41:12.137
Now he's coming out with a new show on Netflix and he's still been Arnold Schwarzenegger.

00:41:12.137 --> 00:41:13.054
I mean, he was a governor.

00:41:13.054 --> 00:41:15.175
He just got out of the limelight.

00:41:15.175 --> 00:41:20.815
People certainly knew he was there, he was certainly doing things, he was with his family, but he was just trying to be a family man.

00:41:20.815 --> 00:41:23.757
And then now he's coming back into the industry.

00:41:24.730 --> 00:41:31.460
All right, in every episode I leave you with one easy to remember takeaway to help you build that indestructible reputation.

00:41:31.460 --> 00:41:33.255
And here it is.

00:41:33.255 --> 00:41:37.179
Remember regular people who are listening to this podcast.

00:41:37.179 --> 00:41:46.317
When it comes to the messy, messy, messy, messy, unforgiving world, painful world of affairs, don't use the playbook of a celebrity.

00:41:46.317 --> 00:41:52.393
Don't Google Brad Pitt, don't Google Tiger Woods and figure out what am I going to do.

00:41:52.393 --> 00:41:55.617
Many of you don't have money to fall back on.

00:41:55.617 --> 00:41:57.657
Many of you don't have reputation to fall back on.

00:41:57.657 --> 00:41:59.597
The pain isn't with your fans.

00:41:59.597 --> 00:42:04.014
The pain is with your family and your partner or your spouse.

00:42:04.014 --> 00:42:07.277
That's all for this week on the podcast.

00:42:07.277 --> 00:42:08.454
Thanks so much for listening.

00:42:08.454 --> 00:42:09.291
Bye for now.