20: Your Name Went Viral - But Not in a Good Way. Now What?
Your Name Went Viral - But Not in a Good Way. Now What?
Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of their involvement in the college cheating scandal. No one wants to go viral like that.
The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and to know what to look for when you're headed for digital infamy, which is exactly what I’m talking about in this week’s Confident Communications podcast.
I’ll share the two categories of viral coverage, how it impacts you on a smaller scale and how you can avoid that digital death spiral. I’ll also give you a number of examples you can use to help you identify where the person went wrong--and where it was online lookie-loos who took something and ran with it.
Whether you’re a business owner, a corporate executive or someone who is working to the top, you need to protect yourself from those negative viral spirals.
Mentioned in This Episode
- Chewbacca Mask Mom
- Candace Payne with James Corden
- Dr. Walter Palmer goes back to work
- N.Y. Governor Cuomo employee gets kicked off a plane
- Chelsea Clinton’s calculated response
- Episode 12: The Art of Messaging a Divorce
- Episode 13: Covington Chronicles
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.
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