115: The ONE Word That Will Stop a Crisis Dead in its Tracks

Show Notes

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan.

One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram.

The other—fight back.

Turns out the latter choice blew up the story.

This episode is a case study for what the Baldwins should have done to avoid the crisis.

Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks.

Heard on this episode:

The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020)

How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101)

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115: The ONE Word That Will Stop a Crisis Dead in its Tracks

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