The PR Breakdown with Molly McPherson
The PR Breakdown with Molly McPherson pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calli...
Recent Episodes
Aug. 27, 2025
The First Mistake That Will Sink You in a Crisis
The Breakdown: The first move most people make in a crisis is often the one that causes the most damage. It happens when emotion outruns strategy, and the brain mistakes public pressure for personal danger. The result is impulsive action, usually in the form of a rushed post, a scrambled statement,…
Aug. 20, 2025
Beyond the Easter Eggs: What Taylor Swift Really Did on New Heights
Taylor Swift didn’t just pop onto her boyfriend’s New Heights podcast for fun. She executed a masterclass in brand strategy. With over 16 million views and endless headlines, her first-ever appearance alongside Travis and Jas...
Aug. 13, 2025
South Park's Savage Trump Administration Takedown
This week’s PR Breakdown isn’t about a corporate crisis or a press release gone wrong. It’s about satire — and the way it forces a reaction. In the latest season of South Park , Matt Stone and Trey Parker have turned their ai...
Aug. 6, 2025
The Strategic Timing of Justin Timberlake's Lyme Disease Revelation
Justin Timberlake ended his tour and dropped a bombshell on Instagram—he’s been battling Lyme disease. The post was emotional, reflective, and full of gratitude. But was it also a PR move? In this episode of The PR Breakdown ...
July 30, 2025
Why Gwyneth’s Viral Ad Won’t Save Astronomer
After NPR called me to weigh in on the Coldplay concert scandal and Astronomer’s new viral ad starring Gwyneth Paltrow, a listener to the time to email to call me a “fussbucket.” You know what? I’ll take it. Because here’s th...
July 23, 2025
The Coldplay Concert Scandal That Took Down a CEO
Seventy thousand five hundred twenty-one. That’s how many news stories included Andy Byron’s name after one juicy Jumbotron moment at a Coldplay concert. In this episode of The PR Breakdown , dissecting how a viral moment spi...
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