The PR Breakdown with Molly McPherson
The PR Breakdown with Molly McPherson pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calli...
Recent Episodes
Sept. 17, 2025
When Words Become Weapons: Speech, Consequences, and the Charlie Kirk Fallout
Outrage isn’t random anymore, it’s a playbook. In the wake of Charlie Kirk’s assassination, what started as shock turned into a communication crisis that exposed how words can either shape narratives or ignite division. Here’...
Sept. 10, 2025
From Phillies Ball Snatch to US Open Hat Grab: Outrage, Backlash, and Blowback Explained
Outrage isn’t new, but the way it plays out in 2025 feels like a full-time industry. This week, it’s Phillies fans brawling over a foul ball, a CEO swiping a signed hat at the US Open, Bruce Willis’ family facing judgment in ...
Sept. 3, 2025
What Was Said at the Mic: Press Conference Analysis After the Annunciation Catholic School Shooting
A shooting inside a Minneapolis church during a back-to-school gathering left two children dead and several others injured. The Annunciation Catholic School community was shattered. The country watched. And almost immediately...
Aug. 27, 2025
The First Mistake That Will Sink You in a Crisis
The Breakdown: The first move most people make in a crisis is often the one that causes the most damage. It happens when emotion outruns strategy, and the brain mistakes public pressure for personal danger. The result is impulsive action, usually in the form of a rushed post, a scrambled statement,…
Aug. 20, 2025
Beyond the Easter Eggs: What Taylor Swift Really Did on New Heights
Taylor Swift didn’t just pop onto her boyfriend’s New Heights podcast for fun. She executed a masterclass in brand strategy. With over 16 million views and endless headlines, her first-ever appearance alongside Travis and Jas...
Aug. 13, 2025
South Park's Savage Trump Administration Takedown
This week’s PR Breakdown isn’t about a corporate crisis or a press release gone wrong. It’s about satire — and the way it forces a reaction. In the latest season of South Park , Matt Stone and Trey Parker have turned their ai...
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